8 Important Marketing Tips When Relocating your Business

Relocating your business is a major decision; whether you are moving to cut costs or expand your business, the decision comes with challenges that can cause loss if not well-planned.

Let us first look at why one would want to relocate a business in the first place? There may be various reasons; it is possible you might want to relocate to expand your business, market reach, or maybe cut down some business losses by relocating to a less expensive place. No matter what your reason for relocating is, one key element you need to take care of is that you need to let your customers know.

In this article, we will tell you how you can successfully let your customers know that you are relocating and also how you can market your business in the new place you are relocating to.

Marketing Tips for Relocating Your Business

When relocating a business, you have to think of a couple of things like why are your relocation in the first place; this will give you a vision based on which you can align your marketing goals. We have further outlined these marketing tips for you in the article below;

1 Word-of-Mouth Marketing

You might be relocating your business from one neighborhood to another, or it may be to an entirely different town; we recommend you keep your customers informed. You can start doing that by using word of mouth, .i.e. letting your customers know when they interact with you or visit you.

What you need to let your customers know is that where you are relocating to? Your customers should know the exact date of relocation; you customers should know what time frame you will be not available, etc. Your customers, especially the loyal ones, might feel frustrated if they do not know where their favorite business vanished too suddenly. So you must keep your customers involved.

2 Keep the Budget in Mind and the Place of Relocation

The next thing you need to keep in mind is your budget; if you are making a local move, it’s probably not as expensive, but if you are doing an international relocation, that means you have to spend more in terms of operating costs and will have to figure out the marketing cost with whatever is left with you.

Now the marketing expenses might cover social media campaigns or actual campaigns etc. well, you can make sure that you stay within the budget with your new relocation and don’t end up being in debt in the beginning.

3 Keep your Social Media Channels Updated

One easy way to communicate to your clients and customers very easily is through social media channels like Facebook, Instagram, Snapchat, or TikTok. How can you tell your customers that you are relocating is by sharing information about it on these social media channels?

You can use Facebook posts, live videos posts, or TikTok videos to keep your customers updated

with the move, your new place, and all the details that you would like to share to keep up the hype with your customers and your new neighborhood as well. You should probably start doing this 3 months before the move and slowly lead up to the actual move.

4 Share your Company’s Working Culture

Today the working culture has become extremely important to the employees, which also affects the customers. Now there is no concept is, “Boss is always right.” Today people don’t want to work in toxic working culture and deal with politics etc.

This is why you can tell on your social media channels about your working culture, .i.e. if you are an energy-saving company or have strong viewpoints on climate change. You can also emphasize a zero tolerant policy on workplace harassment as well.

5 Create Better Online Visibility of your Brand

Now when you are relocating to a different neighborhood or area, you need to work on making your brand visible. Tell people where your business is now; while social media channels are definitely what will come to your mind in the first place but localizing with the community will help your business more.

This can mean that you can maybe introduce your business in town-fair or offer a free trial of your products and service for the neighborhood for the first few days to attract customers and get better visibility for your brand

6 Have a Flexible Digital Marketing Strategy

Today, a digital marketing strategy entails a lot of tools and tactics, which include social media campaigning, email marketing, search engine optimization, paid advertising for Facebook or Instagram, etc.

You have to make a flexible strategy; the niche you are entering now may be more of a Snapchat fan than Facebook, which means you should probably focus on content marketing suited for Snapchat users.

7 Invest in Brand Image

The area you are relocating to might need a completely different brand identity than what your brand originally was in its old location. Does this mean devising a strategy focusing on what image you want to build? Answering questions like what are you offering to your customers?

Or you can focus on a question like what value is your product giving to the customers? Is it going to fulfill their basic need? Etc

8. Communication is the Key

All in all, the key element for marketing is communication. Whether you are communicating to your employees, customers, clients, new leads, etc., you need to be very vocal about what’s going to happen, when, where, and how?

You might also need to address questions like why there is a need to relocate or answer lots of questions for your customer that might be related to your products and services as well. You also have to keep in mind the competition you are facing. You will need to have a strong communication

strategy as well.