What is Google Adwords and how do you improve ranking with google ads?

If you are thinking about promoting your brand or service through ads, you may surf the net for types of search ads to do so. You would want your product to reach a wide audience if you are spending money on advertising. What if we tell you that there is a platform with around 259 million visitors and 4.8 daily interactions among people. Sounds Unbelievable, right? But let us tell you that this is possible and this platform is none other than Google.

Google launched its feature to promote brands and services through google ads two years after the launch of the main website; goolge.com. Google Adwords was introduced in October 2000 but Google decided on a rebrand in 2018 and renamed it as Google ads.

Considering Google’s extensive reach, your brand and service could be accessible to many people once they have seen your ad on google. This is the main reason for Google’s extensive popularity among all industries and businesses. In this article, we will tell you all about google ads, the types of google ads, and their features. 

What is Google Ads?

This is an advertising platform that falls under the marketing channel pay-per-click (PPC). Google ads cost per impression is the functioning of google. Google Ads charges its customers for providing services. 

The site drives customers towards your brand or product while they are searching on the internet for similar service as yours. With the help of Google Ads, you can bring more customers to your product, interact more with buyers and also increase your store visits. Businesses hire online marketing agencies to run their ads on Google because it is affordable in comparison to Offline marketing. Battersea Web expert is a well-known digital marketing agency with 100% clients satisfaction award you can also try their service for better ranking.

The feature of google allows its customers to generate and distribute ads to your targeted audience. You can access this feature both from a mobile phone and desktop. When the customers ideal for your product search on google your business will show on the browser’s result page. Once your target audience sees the ad they may look for your business and show interest in it. Google doesn’t really care if your business is small or big; you can still promote it through this specific feature. 

If you want to know whether Google ads are really helpful or not, then we present you a few facts before you:

• The Ads have a nearly 8% click-through rate.
• The ads displayed have nearly 180 million impressions every month.
• People, who are willing to buy, click on paid ads for around 65%.
• Products displayed in the ads are more likely to be bought by 43.
• The given facts prove that Google has a very successful marketing campaign. 

Why choose Google for advertising?

Google is the most prominent search engine used all over the globe. It receives more than 5 billion search queries in a day. The platform has been on the internet for around two decades which makes it much more widely circulated and used. 

Google is also used by people to ask questions and look for answers. The answers available on Google also present advertisements and genuine results. 

Google ads cost the customers but it also benefits them. For every 1$ the user spends they make nearly 8$. So, this information may be enough for you to consider Google as the best platform for advertisements. 

Google Ads Best Practices

If you have tried advertising on Google and your attempt was not successful, then do not back down. There could be many reasons which can cause your ads to not perform or underperform. Let’s look at some of the most common ad practices on Google.

1. Use a PPC Planning template

If you use a planner it would keep your PPC services projects well organized. You can see how your ad will appear online by using Google and HubSpot’s PPC Planning Template. This template will also show the word count of your advertisement and will administer all your campaigns in one place.

2. Do not use broad keyword terms

Having really good keywords will make your ad more attractive. Using too broad keywords will advertise your product in front of the wrong audience. This will also cost you more and will present your product before very few people. Adjust your keywords according to the audience you have selected. 

3. Don’t run irrelevant Ads

Your ad should match with the user and if it doesn’t then it will get very few clicks. The headline of the ad and the keywords used in it should match well. Google gives you the option to generate many advertisements for one single campaign. You can also use Google’s ‘Responsive Search Ads’ feature. 

4. Develop your Quality Score

Google uses your Quality score (QS) to decide your rank. This rank will give your advertisement a better reach to people. If you have very little QS then only a few people will see your ad. After receiving the QS you can use different methods to improve your ad.

5. Optimizing the ad landing page 

Your efforts should not be stopped even if there is an Ad – after the click of the user experience is very necessary and is equally important too. Now have you ever thought that what would your user see once he or she clicks on the ad? If not then you should think about it and along with this, you should also review the best landing page practices as well and then implement them to increase your rate of convenience. 

Let us know about the Google Ads terms also –

• Ad rank
• Bidding
• Campaign type 
• Click-through rate 
• Conversion rate 
• Display network 
• Ad extensions 
• Keywords 
• PPC (Pay per click)
• Quality score

All these terms will provide you great help to set up or manage or even optimize your Google Ads which will be of great help for you. Some of the terms users fix to Google while on the other hand some of them, in general, are related to the PPC.