From Star Wars to Fortnite: The UK’s most Googled Christmas jumpers
– Star Wars Christmas jumpers are the UK’s most Googled style of Christmas jumper, pulling in 5,100 searches a month
– Harry Potter Christmas jumpers are the UK’s second most searched Christmas jumper, with 3,800 searches a month
– Disney Christmas jumpers are the nation’s third most searched style of Christmas jumper, boasting 3,600 monthly searches
Star Wars Christmas jumpers are officially the UK’s most Googled style of Christmas jumper, new research can reveal. Star Wars themed Christmas jumpers pull in 5,100 searches every month – more than double the average monthly searches for all Christmas jumper styles on the list.
Harry Potter Christmas jumpers came second on the list of most Googled Christmas jumpers. Harry Potter themed jumpers pull in 3,800 searches a month, well above the average number of searches for all styles of jumper on the list (2,000).
The research, by creative resource Design Bundles, used Google search data to analyse most popular styles of Christmas jumper ahead of Christmas Jumper Day 2021, and reveal the top 15 most searched Christmas jumpers in the entire UK.
Top 15 most Googled Christmas jumpers
| Christmas Jumper | Rank | Number of Google searches |
| Star Wars Christmas jumper | 1 | 5,100 |
| Harry Potter Christmas jumper | 2 | 3,800 |
| Disney Christmas jumper | 3 | 3,600 |
| Friends Christmas jumper | 4 | 2,700 |
| Baby Yoda Christmas jumper | 5 | 2,400 |
| Die Hard Christmas jumper | 6 | 2,200 |
| Pokemon Christmas jumper | 7 | 1,600 |
| Home Alone Christmas jumper | 8 | 1,400 |
| Light up Christmas jumper | 9 | 1,300 |
| Elf Christmas jumper | 10 | 1,200 |
| Fortnite Christmas jumper | 11 | 1,100 |
| Dinosaur Christmas jumper | 12 | 1,100 |
| Jurassic Park Christmas jumper | 13 | 1,000 |
| Marvel Christmas jumper | 14 | 800 |
| Xbox Christmas jumper | 15 | 800 |
Disney Christmas jumpers take third place on the list of most Googled Christmas jumpers, with 3,600 searches a month for Disney-themed Christmas jumpers. The most popular searches around Disney Christmas jumpers were ‘Disney Stitch Christmas jumper’, ‘Disney Princess Christmas jumper’ and ‘Disney Grumpy Christmas jumper’, referring to the infamously moody dwarf in Snow White and the Seven Dwarves.
Christmas jumpers styled around the hit US series Friends are also among the UK’s most popular, fetching 2,700 searches a month. These were closely followed by Christmas jumpers featuring Baby Yoda, which pull in 2,400 searches a month.
Jumpers themed around the movie Die Hard pull in 2,200 searches a month, making them the sixth most Googled style of Christmas jumper on the list. Pokemon Christmas jumpers are next on the list with 1,600 monthly searches – and Christmas jumpers featuring the Pokemon ‘Eevee’ are the most sought after.
The famous Christmas film Home Alone is also one of the most popular themes for a Christmas jumper, with searches for ‘Home Alone Christmas Jumper’ at 1,400 a month.
‘Light up Christmas jumper’ was also one of the most Googled styles of jumpers, recently popularised by the John Lewis 2021 Christmas advert, in which a young boy gives an alien girl a Christmas jumper which lights up.
The video game Fortnite also made its appearance as one of the most Googled Christmas jumpers, with ‘Fortnite Christmas jumper’ raking in 1,100 monthly searches.
A spokesperson for Design Bundles, which conducted the research, said: “Christmas jumpers are an iconic part of festive traditions in the UK, from work Christmas dos to the endless rounds of drinks and meals with family and friends. With searches for ‘Christmas jumper’ skyrocketing over 1000% the first week of November, after the release of the John Lewis Christmas advert, it’s fascinating to see how much TV, movies and popular culture impact the Christmas jumpers we want to wear, from Star Wars and baby Yoda, to Fortnite and Jurassic Park.
With Christmas Jumper Day (organised by the charity Save The Children) coming up on the 10th December 2021, Brits may well already be planning the Christmas jumpers they want to wear, and considering their Christmas outfits more broadly for the upcoming festivities”
For further information please click on the following link: Design Bundles who commissioned the data.
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