With Black Friday upon us and Christmas fast approaching, shocking new survey shows millions of shoppers have seen violence & abuse towards shopworkers

Findings come as #ShopKind campaign urges kindness to shopworkers and consumers in stores across Wales this Christmas

Crimestoppers and retailers are urging shoppers across Wales to #ShopKind when they visit local high streets this Christmas, as new national polling reveals that over one third of shoppers (38%) have witnessed violence and abuse against shopworkers.

With at least two-thirds of consumers flocking back to the high street, retailers, the Home Office and charity Crimestoppers are reminding customers to be kind to shopworkers and fellow customers. The latest retail industry data suggests that 450 shopworkers are abused each day and it’s feared this may rise during the busy festive season.

The #ShopKind campaign urges the public to be mindful of shopworkers’ essential role serving the public, and emphasises that workers should be treated with respect, kindness and gratitude. Over 86% of shoppers recognise that shopworkers face a much higher workload during the Christmas period, but there remains a minority of people that are aggressive and, in the worst cases, physically violent towards people working in shops.

#ShopKind is supported by major high street retailers as well as the nation’s independent shopkeepers and the shopworkers’ union Usdaw. The ShopKind campaign is now visible across high streets and on social media.

Hayley Fry, National Crimestoppers Manager for Wales, said: “Our high streets play a pivotal role in our communities across Wales and whilst Christmas can have its own stresses, there is absolutely no excuse for violent or abusive behaviour towards workers.

“Please help us stamp out abuse and if you know who is responsible but want to stay anonymous, tell our charity what you know. Call freephone 0800 555 111 or visit Crimestoppers-uk.org. Together, we can help protect our shops and shopworkers from harm at this busy but special time of year.”

If you have any information about someone who is abusive or violent towards retail workers, please let Crimestoppers know 100% anonymously on freephone 0800 555 111 or by competing a simple and secure Anonymous Online Form at www.crimestoppers-uk.org.

Please note: With Crimestoppers, computer IP addresses are never traced and no-one will ever know you contacted them. For telephone calls, there is no caller line display, no 1471 facility and calls have never been traced.