Top 5 Landing Page Writing Tips to Double Your Conversions and Traffic

Marketers should never underestimate the power of landing pages. A killer landing page brings thousands of dollars, while a bad one makes any potential prospects roll their eyes and leave your website in a flash. If you struggle with the latter, you’re in the right place. Keep reading to learn how to write a captivating landing page to bring traffic and lead conversions.

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Write a Captivating Headline

A headline is the first string of text your customers see when they meet your business, and you have to bring value to make them click. The following tips will help you craft a compelling headline:

• Keep it short. A headline should fit 60 spaced characters or up to 10 words.
• Tell your readers what your product is in the first place. They have to grasp whether you offer something that they want.

Solve Your Customer’s Pains

If you have a headache, you search for the medication that will relieve your pain fast, at a price you can afford, and without adverse health effects. It’s your request, and once you google for painkillers, you search for solutions to fulfill this request.

So, solve your customers’ pains. For this, you have to:

1. Describe their pain points to develop attachment.
2. Tell them that there is a solution (your product).
3. Tell them how your product solves their requests. For example, your supplements are safe, 20% cheaper than those of your competitors, and relieve headaches, tooth pain, achy joints, and back pain in ten minutes.

Add Visuals

Let’s say you sell jewelry. Adding high-quality images for each product listing is a must, but it’s still not enough. If you want your landing page to convert, add real-life pics of people wearing your rings, bracelets, earrings, etc.

When people search for accessories, they want to see how all these shiny diamonds look like in real life. If they don’t get it, they hesitate and leave. The same goes for other products and services.

You have to add videos as well, as people are 80% more likely to buy a product after watching a product video.

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Spell Out Your Guarantees

Purchasing something online always involves some risks, and people don’t want to lose their hard-earned money for nothing. Your task is to convince them that you’re legit. For this, you have to offer guarantees. Soothing buyers’ fears boosts conversions by 80%.

Tell your customers that you will help them if something goes wrong and return their money if they don’t receive your services or products. For example, introduce a 30-day money-back guarantee, safe order cancelation options, and so on.

Earn Backlinks

All your conversion generation tricks and efforts will die in vain if you have zero traffic. Luckily, you can get thousands of views using backlinks to promote your landing page. Acquiring backlinks is time-consuming, but it’s the only way to accumulate stable traffic flow in the long run. 

However, you have to think of your page code in the first place. Ensuring that web crawlers can index your page without trouble is among the good ways for link building.

Once you optimize your code, it’s time to write guests posts and strengthen your social media presence to place backlinks. Remember that you have to address the best sites for placing backlinks with broad and loyal communities. You can use website analytics tools like Serpstat to check websites for traffic volume and domain strength.

Final Thoughts

Writing a selling landing page is easy – you have to attract readers using captivating headlines and tell them how your product solves their problems. Pair it with valuable visuals and extensive guarantees, and your conversions will skyrocket. Lastly, leverage time-proven SEO methods – backlinks and ensure your landing page is crawler-friendly. Once you apply these tricks, you will see both conversion and SEO improvements pretty soon.