REVEALED: How much the Royals can earn on social media

William and Kate are the highest earning Royals on social media with potential earnings of £26,073 per Instagram post 

• William and Kate have the most influential social media accounts, potentially earning £26,073 per sponsored post on Instagram 
• The Queen is the second most influential on social media 
• The third most influential are Meghan and Harry with earnings of £19,821 

New analysis has revealed that William and Kate would be the highest earners from social media out of all the Royal Instagram accounts.  

Analysis conducted by furniture retailers Bed Kingdom analysed Instagram profiles of the British Royals and marketing calculators to determine how influential the British Royal Family are on social media.  

William and Kate could earn a fortune thanks to their Instagram following of 13 million. The couple could expect to earn an average of £26,073 per sponsored Instagram post. The Cambridges hold the top spot for the most followers out of any Royal account, making them the most influential.  

The Queen is revealed as the second most influential Royal on social media, and would be able to rake in an average £23,159 per sponsored Instagram post. Despite never posting paid advertisements on social media, the Royals could earn an incredible amount of money. 

Meghan and Harry, under their account ‘SussexRoyal’ can expect to earn an average of £19,821 per post, making them the third most influential Royals. This comes as a result of their Instagram following of ten million. If Meghan and Harry do choose to begin posting again on the account, they have the potential to earn a fortune through sponsored posts. ‘SussexRoyal’ has the highest engagement rate of any Royal Instagram account with 4.39% compared to the 0.91% engagement rate of William and Kate’s account. 

Princess Eugenie has the fourth largest following out of the Royals with a total of 1.5 million followers. This means that Princess Eugenie could charge an average of £3,124 per sponsored post. 

Heir to the throne, Prince Charles and his wife Camilla, Duchess of Cornwall have the fifth most influential Instagram account. Their account, ‘ClarenceHouse’ has 1.5 million followers and if the Royal family started to post sponsored posts, they could earn £3,109 per post.  

Princess Diana’s niece and cousin of Prince William and Prince Harry, Lady Kitty Spencer is the fifth most influential, earning £2,113 per post thanks to her 754K followers. This is just ahead of Sarah Ferguson who can charge £1,064 per post. 

Commenting on the study, a spokesperson from Bed Kingdom stated: “Whilst members of the Royal family have never posted a sponsored, this analysis gives a fascinating insight into the potential revenue that each Royal family member could earn whilst also revealing which Royal has the most influence on their audiences.” 

The analysis was conducted by Bed Kingdom, which is the UK’s leading online retailer for bedroom furniture for children and adults.  

Further information can be flound by clicking the following link to www.bedkingdom.co.uk who commissioned the data