7 Packaging Tips For Small Businesses

The success of your small business greatly depends on your ability to deliver great products and a seamless experience to boot. From the performance of the products themselves to the quality of the packaging you use, these all work together to create a customer’s perception of your company. If you’re trying to develop the best method of packaging for your company, here are some tips to help you get started:

1. Your packaging should always fit the product.

You may want to get fancy with your packaging and add tons of extra detailing, but your packaging should ultimately stay in line with the needs of your product. View details of the best packaging for your product. The only time your packaging boxes should be larger than your product is if the item is fragile and requires extra cushioning for shipment. At the end of the day, choosing the smallest packaging size to fit your product will ensure you don’t waste your company’s budget on unnecessary extra packaging supplies.

2. Word everything on your packaging carefully.

The most important determining factor for most consumers when they decide to purchase a product is to find out what it is, what it does, and what is included in the packaging. Make sure you drive your point home right off the bat by using carefully constructed text on your packaging. Avoid plastering your box with unnecessary clutter and warning signs. Rather, use the space wisely to sell your product effectively. If you need a bit of extra help, you can hire a writer to help you phrase things.

3. Always test your packaging before finalizing it.

There’s a lot of trial and error that comes with creating the perfect packaging for your product. The initial planning phase should also include testing your product packaging and its ability to withstand drops, hits, excess weight, and even environmental stressors. Having your packaging thoroughly tested by professionals is the only way to ensure you’re delivering a solid experience.

4. Use fonts to carefully design your packaging.

Fonts are an integral part of how people perceive your packaging and the aesthetics of your product. There are thousands of fonts available to use at your disposal, but it all comes down to selecting the combination that represents your product the best. Make it a point to purchase fonts directly for commercial use as using free fonts to sell your products may land you in court.

5. Use colors to represent your brand accordingly.

There’s psychology behind how people react to different color combinations from different brands. Depending on what products you’re selling and what kind of feeling you want to create, read up on the psychology of colors for your brand. Bright colors easily draw the eye, but they may not be the professional or luxury feel you’re going for. On the other hand, selecting solid blacks, browns or whites will create a high-end finish for your product.

6. Keep your packaging easy to access.

It is important that all of your packaging is frustration-free and consumer-friendly. If a customer has trouble opening your packaging, it may mean damaging the integrity of the sold product. You want your consumers to have a positive experience when handling your products and dealing with your company, and that entails packaging that’s easy to access.

7. Offer eco-friendly packaging for your products.

Paying attention to the needs of our environment is more important than ever before. Consumers are twice as likely to return and deal with a company that offers environmentally friendly packaging options than one that doesn’t. By choosing sustainable and recycled packaging options, you can use it as a form of marketing for your products while making your company appear even more desirable to modern shoppers.