- London is the biggest drinker on Xmas Day spending a massive £52,058,672.35
- 24 percent of the UK consider themselves tee total
Londoners are set to spend a massive £50 million on alcohol on Christmas day, a new study has revealed.
The research by professional kitchen suppliers Maxima Kitchen Equipment analysed ONS (Office of National Statistics) data to reveal how much the UK’s biggest cities are set to spend on alcohol on one of the most popular times for excess drinking, Christmas day.
Survey data reveals that most Brits admit to binge drinking on average 14 units on the big day, which equates to six beers or 4.5 large glasses of wine, while YouGov data indicates that approximately 24% of adult Brits are tee total.
The UK’s top 10 Booziest Cities on Christmas Day:
- London: £52,058,672.35
- Leeds: £11,304,149.28
- Birmingham: £5,248,860.94
- Sheffield: £3,910,740.81
- Glasgow: £3,072,817.49
- Manchester: £2,853,438.93
- Bristol: £2,734,967.07
- Edinburgh: £2,555,358.53
- Liverpool: £2,344,433.16
- Poole: £2,093,995.57
London was found to be the top spender with a massive £52,058,672.35 worth of alcohol set to be consumed on the day, based on an average bottle of wine from a supermarket costing £8 – the highest average retail price of all the cities in the analysis – and a singular beer costing £1.91.
The study showed Leeds is set to be the second biggest spender on alcohol, with a total of £11,304,149 likely to go on beer and wine. The study showed the average price for a bottle of wine in Leeds came to £6.94 and a pint of beer to £2.20, which was one of the highest average beer prices but a mid-range average price for a bottle of wine in comparison with other cities.
Birmingham places third in the list, with an estimated £5,248,860.94 worth of alcohol to be consumed on Christmas day. The city has one of the cheaper average beer prices from a supermarket, at £1.79, while a bottle of wine comes to £6.75.
Poole Came in 10th for the Booziest place on Christmas day spending still an epic £2,093,995.57.
A spokesperson for Maxima Kitchen Equipment said: “Lots of people spend months looking forward to Christmas, and the chance to indulge a little more than usual, in both food and drink, is a key part of the excitement. It’s fascinating to see how much Brits are set to spend on alcohol for just one day of celebration, and while these figures are already huge, they don’t take into account the rest of the festive period.”
The research was carried out by Maxima Kitchen Equipment, which has more than 40 years of experience in the supply and maintenance of professional kitchen equipment.
Estimated spending on Christmas Day alcohol, by Maxima Kitchen Equipment
| City | Population Over 18 | Total Spent on Alcohol | (£) Money spent on wine | (£) Money Spent on Beer | (£) Average Wine Price | (£) Average Beer Price |
| London | 5,360,772 | £52,058,672.35 | £21,769,632.00 | £30,289,041.00 | £8.00 | £1.91 |
| Leeds | 1,129,560 | £11,304,149.28 | £3,979,264.00 | £7,324,885.00 | £6.94 | £2.20 |
| Birmingham | 642,607 | £5,248,860.94 | £2,201,827.00 | £3,047,034.00 | £6.75 | £1.79 |
| Sheffield | 436,973 | £3,910,740.81 | £1,441,789.00 | £2,468,953.00 | £6.50 | £1.91 |
| Glasgow | 358,432 | £3,072,817.49 | £1,201,775.00 | £1,890,174.00 | £6.50 | £1.79 |
| Manchester | 257,042 | £2,853,438.93 | £1,182,644.00 | £1,651,664.00 | £7.00 | £2.18 |
| Bristol | 278,463 | £2,734,967.07 | £1,083,462.00 | £1,651,505.00 | £7.67 | £2.01 |
| Edinburgh | 295,595 | £2,555,358.53 | £1,125,362.00 | £1,429,997.00 | £7.50 | £1.64 |
| Liverpool | 278,463 | £2,344,433.16 | £954,125.00 | £1,390,308.00 | £6.75 | £1.69 |
| Poole | 305,595 | £2,093,995.57 | £884.210 | £1,209,786.00 | £5.70 | £1.34 |
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