Why You Should Market to Generation Z

Are you a marketing manager or a business owner looking to grow your business? Have you considered growing your clientele?

Unfortunately, many business owners are still stuck are channeling all their marketing strategies to the millennials, neglecting this awesome and vibrant new generation that is better known as Generation Z. Who is Generation Z?

Generation Z or the Next Generation is better described as all the kids born between 1996 and 2014. One thing to note about this generation is that they have had easy access to technology all their lives. You will be missing a lot if you neglect this generation in your marketing strategies. Come to think of it; they comprise a significant percentage of a whopping 40% of the total U.S. consumers and a combined buying power of $143 billion.

But you would be disappointed if you think that the same marketing strategies that worked seamlessly with the millennials would work for Generation Z. They are highly tech-savvy and would not waste time switching to your competitors if you lack catchy marketing strategies. But do not worry; we are here to help.

Best Tips to Market to Generation Z

1. Focus on social media

Generation Z has been exposed to the internet for most of their lives, and as such, they rely on social media for many reasons, so much that they check their accounts at least hourly.

The onus is on you to find out the popular social media platform to catch their attention. For example, in recent times, many companies looking to engage with Generation Z can reach them easily on TikTok using TikTok Ads. If you are a playful brand, you may even want to participate in one of the numerous TikTok challenges and market your products in the process.

2. Create Videos

Generation Z love videos so much; it offers a good level of entertainment to them. Videos

help them to deal with stress and escape from the stress of being a teenager. YouTube is the most frequent platform that Generation Z users go to when seeking entertainment. Several of the videos that resonate with Generation Z can be found on NERDs Collective, making it an ideal marketing platform for Generation Z. Therefore, brands looking to connect with Gen Z should create entertaining content that helps them escape the stresses of everyday life.

3. Manage your online reputation and reviews

One thing to bear in mind is that Generation Z are realists. They will always be the first to read various reviews to ascertain the reputation of your brand. Generation Z will read at least five reviews before making a purchase and look at comments on social media. Hence, you need to manage your online reviews and respond quickly and courteously to positive and negative reviews.

4. Use influencers smartly

Generation Z is often easily exposed to digital marketing. Therefore, it would be easier for them to spot fake marketing and any content that is not authentic. While Generation Z accepts the use of influencers, they will appreciate influencer reviews that are honest enough to spell out the pros and cons.

Conclusion

Overall, any marketer that is looking to market to Generation Z should ensure that their content is designed to suit the needs of tech-savvy consumers. You should bear in mind that the same content and messaging used to target Millennials will not work as well with Gen Z. therefore, you should endeavour to tailor your marketing strategies to cut through the noise and get the attention of Generation Z. It will be a challenge and a lot of hard work. However, if you’re willing to put the work in to understand your new customers, they’ll reward you for taking the time to get to know them.