epay and the HTA partner to launch for the first time a digital version of HTA’s National Garden Gift Card

(Billericay, Essex (United Kingdom), 09.12.21) epay, a leading full-service provider of innovative prepaid and payment processing solutions have entered into a new partnership with the HTA (Horticultural Trades Association) to introduce a new digital version of the National Garden Gift Card in the UK. Expanding the reach of the National Garden Gift Card into a digital product allows the HTA to protect and future-proof their gift card offering. In addition to this, making this fundamental transition into digital gifting demonstrates that the HTA are evolving their service to stay ahead of the ever-changing behaviors and habits of their consumers. Consumers can now purchase digital vouchers, personalize them and send to loved ones in real time.

Currently, the HTA’s National Digital Gift Card can only be redeemed in-store. Opportunities for digital redemption online will be a possibility too for their consumers later this year. Transitioning from paper vouchers and a physical card to a Digital Gift Card helps to make both the receiving and redemption of cards more convenient for consumers. To support the launch of their latest digital form of the National Garden Gift Card across the UK. epay have integrated over 900 HTA outlets, 18 EPOS integrations and 800 new terminals. This integration is important as it offers the HTA the extra support they need to continue offering their existing Gift Card digitally to consumers seamlessly.

Richard Robertson, Managing Director epay UK, Ireland & Nordics, said: “We are thrilled to be collaborating on this truly exciting partnership with the HTA. This innovation enables the National Garden Gift Card to be digitally distributed across both B2B and B2C channels for the first time since its original launch as a paper voucher in 1962. This is a fantastic first step in HTA’s progression and evolution of their gift card program supported by epay. Put simply, this new partnership allows the HTA to reach new consumers beyond their core membership and is another great step in growing Gift Card ease of access to consumers for their favourite brands. This new Digital Gift Card, for the horticulturist consumer; presents your loved one with a unique, thoughtful and meaningful gift.”