30 Wedding Beauty-Trend Predictions for Winter 2021 and Spring 2022

PLUS: Emerging Beauty Trends, Based on Google Search Data

‘Skinimalism’, filler ‘tweakments’, and lip blushingare among some of the beauty trends predicted to be popular for winter 2021 and spring 2022 weddings, new research has revealed.

The research, conducted by independent digital insurance broker PolicyBee, analysed search volume data for 125 beauty trends to decipher which were currently the ‘most popular’ or emerging in the UK, before asking industry experts to predict how these might translate into the wedding industry for winter 2021 and spring 2022.

Based on average monthly search volumes over the last 12 months*, the ‘top 20’ most popular beauty trends were revealed as:

• 1) Massage (201,00 searches per month)
• =2) Tooth whitening (135,000 searches per month)
• =2) Invisalign (135,000 searches per month)
• =4) Laser hair removal (74,000 searches per month)
• =4) Veneers (74,000 searches per month)
• 6) Microblading (60,500 searches per month)
• =7) Lip fillers (49,500 searches per month)
• =7) Manscaping (49,500 searches per month)
• =7) Brow lamination (49,500 searches per month)
• =10)Beard trim (40,500 searches per month)
• =10) Dermaplaning (40,500 searches per month)
• =12) Botox (33,100 searches per month)
• =12) Hair transplant (33,100 searches per month)
• =12) Liposuction (33,100 searches per month)
• =12) Eyebrow tint (33,100 searches per month)
• =12) Microneedling (33,100 searches per month)
• =17) Profhilo (27,100 searches per month)
• =17) Pedicure (27,100 searches per month)
• =17) Waxing (27,100 searches per month)
• =17) Microdermabrasion (27,100 searches per month)

Ear candling, tattoo removal, chemical peel, lash extensions, dermal fillers, eyebrow threading, mesotherapy, lymphatic drainage, and facial serum all featured in the top 50.

—Data on all 125 trends can be found in Notes to Editors, available for use with credit to PolicyBee—

Thirty key trends were highlighted in the industry experts’ predictions for winter 2021 and spring 2022 weddings, many of which were corroborated by the search volume research.

The trends include:

1. Medical grade skincare
2. Retinol
3. Niacinamide
4. Vitamin C
5. Oil cleansing
6. Microbiome focused (pro and prebiotics)
7. Skincare supplements
8. IVNT (intravenous nutrition) therapy
9. Healthy glowing skin – ‘skinimalism’
10. Bronzed and sculptured
11. Hollywood glamour
12. A ‘dark moody’ smoky eye
13. Non-surgical rhinoplasty
14. Tear trough filler
15. Thread lift
16. Brotox
17. Filler ‘tweakments’
18. Profhilo
19. Microneedling
20. Microblading
21. Subtle lip fillers
22. Lip blushing
23. Natural teeth
24. White fillings
25. Composite bonding
26. Zoom whitening
27. Laser hair removal
28. Beard styling
29. Nail tidy / manicure
30. Natural eyebrows

Kerri-Ann Hockley, head of customer service at PolicyBee, commented:

“Strict pandemic rules caused major disruption to the wedding industry over what was a long 16 months. But with the recent easing of restrictions, uncapped capacity weddings are back in full swing! With this in mind, we decided to analyse search volume data for 125 beauty trends to find out which are currently the ‘most popular’ or emerging in the UK. And we backed it up by asking a panel of industry experts to predict how these might translate into the wedding industry for winter 2021 and spring 2022. So, whether you’re a bride-to-be after the hottest new look, or you’re a beauty practitioner searching for the next big wedding trends to offer your clients, this research should provide you with some ideas and inspiration.

“If you’re a practitioner, bear in mind that even if you’re confident you have all the skills you need to deliver a great look, things don’t always go according to plan. Mistakes and accidents are a fact of life and can be both expensive to fix and damaging to your hard-earned reputation. So, before jumping in with a new look or service, make sure to do proper research first and get the necessary training. It’s also a good idea to protect yourself and your business with treatment and professional liability insurance, in case things go unexpectedly wrong”.

For more information about the research, visit: https://www.policybee.co.uk/blog/top-beauty-trends-predictions-for-2021-22-weddings