Pandora is the most searched for Jewellery brand of 2021
- Pandora is officially more popular than Swarovski, with an average global search volume of 129,600,00
- Searches for ‘Pandora’ are 17 times more than the average for all jewellery brands on the list
- London based Astrid & Miyu makes the Top 10, being less than 10 years old
Pandora is the most searched for Jewellery brand worldwide, new research can reveal.
The research by creative resource Design Bundles analysed the number of times that major brands are Googled around the world each month to determine the most popular jewellery brands of 2021.
Pandora is a Danish brand originating in Copenhagen and boasts 12,960,000 average Google searches per month. The brand is so popular that it receives four times the searches of the second most Googled jewellery brand, Swarovski, which gets an average of 3,230,000 searches per month.
High fashion brands Dior and Chanel make it into the top four list. Dior receives 326,000 global searches while Chanel receives 299,000.
Tiffany and Co. Is the fifth most searched for jewellery brand, and receives 1,150,000 searches per month, with the brand particularly popular for engagement rings.
Cartier ranks as the sixth most popular jewellery in the world. Cartier is a popular brand amongst celebrities with the average price of a ring being £1,000.
Astrid & Miyu is based in London and has been worn by celebrities such as Jessica Alba and Holly Willoughby, and the brand, founded by Connie Nam, boasts 56,000 global searches per month, making it the 10th most popular in the world.
The Design Bundles study also analysed the number of searches each brand receives in the UK, with Pandora also topping the list with 1,610,000 average monthly searches.
A spokesperson for Design Bundles commented on the findings stating “Jewellery is a staple gift at Christmas and this data has highlighted the brands that the public are most interested in. Pandora has taken the top spot with a phenomenal number of global searches, while it’s also interesting to see that the list features both affordable and high-end brands, indicating that no matter the budget, jewellery will always be a popular choice.”
The study was conducted by Design Bundles, which offers high quality premium design resources and a marketplace which allows graphic designers to register and sell their products.
| Top 10 Jewellery Brands of 2021 | ||
| Jewellery Brand | UK search volume | Global search volume |
| Pandora | 1,610,000 | 12,960,000 |
| Swarovski | 302,000 | 3,230,000 |
| Dior | 188,000 | 3,260,000 |
| Chanel | 163,000 | 2,990,000 |
| Tiffany and co | 124,000 | 1,150,000 |
| Monica Vinader | 100,000 | 143,000 |
| Cartier | 99,000 | 1,650,000 |
| Missoma | 69,000 | 120,000 |
| Astrid and miyu | 47,000 | 56,000 |
If you use these insights, we would appreciate a link to Design Bundles which commissioned the data. A linked credit allows us to keep supplying you with future content that you may find useful.
Credit https://designbundles.net/ for the research above
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