Online food retailer saves Christmas for families affected by Farmdrop collapse

With just three days until the big day, an online food retailer has come to the rescue to save Christmas for families who had Christmas dinner orders cancelled as a result of the recent collapse of Farmdrop. 

After the news broke last week that the farm-to-table company was to permanently close, thousands of customers, some of whom were relying on deliveries due to being in isolation, were left without their crucial festive food shops.

However, thanks to the kindhearted actions of retailer 44 Foods, Christmas dinner is still on the menu after they reached out to a number of affected families via social media to offer replacement food bundles, free of charge.

44 Foods operates in a similar way to Farmdrop – allowing producers from across the UK to set their own prices and giving consumers a way to shop directly in an ethical and sustainable way. Having launched in January 2021, this is the firm’s first Christmas.

Hattie Castelberg from London was overwhelmed by the company’s generosity after she received a bundle containing everything needed for a Christmas beef dinner for 6. The bundle included a 21 day matured Scotch beef joint from Stirlingshire based JW Galloway, organic seasonal vegetables from Mudwalls Farm in Redditch and premium duck fat and gravy from Wiltshire based Potts.

“After my Farmdrop order was cancelled and with the family all coming to mine on Christmas Day, I really didn’t know what I was going to do. I couldn’t believe it when 44 Foods got in touch to see if they could help,” Hettie said. 

“I just want to say a massive thank you to 44 Foods, I’m totally overwhelmed! It’s so kind and means a huge amount to us.”

Hannah Anderson, Managing Director of 44 Foods said: “We were really sad to hear about the collapse of Farmdrop, not least because much like our offering, it gave consumers access to top quality, ethically produced products. Crucially, their years of support for local farmers and producers across the UK really has been invaluable.

“Although we only have limited remaining order slots, we wanted to do everything we could to help Farmdrop customers and we’re delighted that we’ve been able to bring a bit of festive cheer after what’s been another difficult year for many.”

While there are no remaining order slots available for Christmas and New Year, more information