Asda is the top choice supermarket for last-minute Christmas shops, according to Google

• Asda is Brit’s top choice supermarket for very last-minute Christmas shopping
• Aldi comes in second as a popular choice for Christmas shopping
• The Co-op is the least searched supermarket for the last-minute shop and opening hours over the Christmas period

A new study has revealed that ‘Asda’ is the UK’s most Googled supermarket for last-minute Christmas shopping and opening hours over the festive period.

Research by Kitchen equipment experts Maxima Kitchen Equipment analysed Google search data to discover the most searched for supermarket in the UK for their last-minute Christmas shop.

Asda places first as the most searched for supermarket when it comes to Christmas opening times with an average of 4,300 searches monthly. The search term ‘Asda Christmas opening times’ receives nearly double the queries of the second-placed supermarket. Asda has an ‘Extra Special Christmas dinner’ range that boasts award-winning products such as Extra special pork, honey & oak smoked bacon stuffing wreath. They also have a save a third on fizz and bubbly, perfect for a party with family.

The second most popular supermarket for a last-minute food shop and over Christmas opening hours is Aldi. The interest in Aldi has grown steadily since 2016.  

Sainsbury’s places third with a monthly search volume of 1,900. Sainsburys has announced they are closing on 26^th December.

Tesco was revealed as the fourth most popular, with the supermarket having 1,100 monthly searches for its Christmas opening times.

The research also analysed Google Trends to discover when the nation starts planning its Christmas feast, with the interest in ‘Christmas opening times’’ typically exploding in searches from the 23^rd – 29^th December.  

In 2018, ‘Asda Christmas opening times’ saw it’s highest peak out of the past five years. It has also seen an incredible spike in searches when compared to each supermarket.

In 2019 for example, Asda Christmas opening times saw a 338% increase in searches compared to the nation’s second most popular supermarket choice, Lidl.

A spokesperson from Maxima Kitchen Equipment said “Christmas can be an incredibly exciting time, and a profitable one for supermarkets. It is interesting to see the supermarkets that are in the nation’s eye for last-minute bits, or a dash to the shops over the festive period. Some of the less prominent supermarkets seem to be winning the race this year.”

Average Monthly Search Volume
Keyword	Search volume
Asda Christmas opening times	4300
Aldi Christmas opening times	2900
Sainsburys christmas opening times	1900
Tesco Christmas opening times	1100
Morrisons Christmas opening times	800
Iceland Christmas opening times	450
Waitrose Christmas opening times	250
M&s Christmas opening times	100
Lidl Christmas opening times	50
Co-op Christmas opening times	10

The analysis was conducted by Maxima Kitchen Equipment, which has more than 40 years of experience in the supply and maintenance of professional kitchen equipment.  

The supermarkets that are in the nation’s eye for last-minute bits, or a dash to the shops over the festive period. Some of the less prominent supermarkets seem to be winning the race this year.”

Research was carried out for  https://www.maximakitchenequipment.com