The Driest January the UK has ever seen, new data shows the UK’s top 25 driest cities this January

• London Is set to be the driest city this January with an incredible 1,072,154 participants prepared to give up alcohol for the entire month. 

• The UK wants to go dry, new data has shown a 22% increase of people searching to go dry from the previous year 

• It is estimated up to six million people will attempt dry January this year which is 12.4% of the population. With the average household saving £98.74 if successful. 

The UK is set for its driest January ever as new research reveals the average household will save £100 from not buying alcohol. 

A study by kitchen experts Maxima Kitchen Equipment used ONS and Google data to look at which of our cities will be the ‘driest’ this January.  

With 24% of the nation already considering themselves to be tee-total, new data shows that one in five of the UK population will attempt dry January and one in four will make an active attempt to cut down their alcohol consumption within the month, as Brits become increasingly health conscious.  

London comes in first place with 1,072,154 people expected to go dry for the month – the highest number of participants in the whole of the UK. The average bottle of wine from a supermarket in the capital is £8 and the average beer price is £1.90. Studies indicate that the average Brit consumes 18 units of alcohol per week, which equates to two bottles of wine, or six beers. Therefore if successful, the participants would save a combined total of £59,062,623, as well as each household saving £109 on average. 

In second place is Leeds with an estimated total of 225,912 people set to give up alcohol this month. The city if successful will save an astonishing £12,226,724, based on an average bottle of wine from a supermarket costing £6.90 and an average beer price of £2.10. Each individual household will have saved on average £92.52 by the end of the month. 

Birmingham takes third place with 128,521 participants going dry this January.  

The study found the city’s average price for a beer in the supermarket was £1.60 and the average bottle of wine was £6.75. This means an average household would save £94.84 and the city will save all together an incredible £5,960,529. 

Reading came in 25th place with a total of 27,418 participants wanting to go dry.  The average wine price came in at £7.12 and the average beer at £2.00. This means the city is set to save £1,442,943 from one month of not drinking. Furthermore, each participating household would save £105 this month upon completion. 

A spokesperson for Maxima Kitchen Equipment said: “Lots of people spend months looking forward to Christmas, and the chance to indulge a little more than usual, in both food and drink, it’s a key part of the excitement. However, in January it’s becoming more and more popular to try and start the year with a health-conscious mindset whether it be going dry for the month or just trying to drink a little bit less than usual.” 

The research was carried out by Maxima Kitchen Equipment, which has more than 40 years of experience in the supply and maintenance of professional kitchen equipment.  

For further information link to https://www.maximakitchenequipment.com/en/