Analysis of Google search data reveals that online searches for ‘one shoulder dress’ exploded 733% in the UK on the 10th of January, two days after Kate Middleton appeared wearing a red one shoulder dress in new portraits released in celebration of her 40th birthday.
A new finding by fabric experts Dalston-Mill Fabrics reveals that online searches for ‘one shoulder dress’ skyrocketed to seven times the average volume in one day, an unprecedented spike in people Googling one shoulder dresses, according to analysis of Google search data.
Kate Middleton’s £3450 one shoulder dress, which was designed by Alexander McQueen features an asymmetrical design with a puff sleeve and cinched-in waist detail. This stunning red dress paired with some statement diamond earrings made for the perfect regal look.
A spokesperson for Dalston-Mill Fabrics commented on the findings:
“The Duchess of Cambridge’s fortieth birthday portraits highlight her timeless and elegant style.
The Duchess has an extraordinary ability to create an effortlessly classy look and she knows which brands and designers work best for her, with Alexander McQueen being a brand she used for her wedding, over ten years ago. Her clever use of wearing the same brands over and over again means that she manages to build an image for herself that is easily identifiable.”
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