The UK’s most popular holiday destinations, according to Google searches

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The UK’s most searched holiday destinations

  • Dubai is the UK’s most searched holiday destination
  • The Maldives and New York come in second and third respectively
  • Tenerife, Gibraltar, and Amsterdam also feature in the top ten

Dubai is the UK’s most searched holiday destination, according to new research.

A study by LuxuryHotel.com analysed searches for popular holiday destinations, along with terms like “holiday to”, “flights to” and “hotel in” to see which locations came out on top.

The study found that the Middle Eastern city of Dubai was the UK’s favourite, with 106,650 searches a month from prospective holiday-goers. The term “flights to Dubai” receives a massive 32,000 searches per month, while the city also scored the highest for hotel and AirBNB searches. Dubai is most famously known for being home to the Burj Khalifa, the record-breaking 860m tall skyscraper. It’s a prime tourist hotspot, with more than six million visiting the building in 2019.

In second place is the South Asian Island of the Maldives, with 70,790 searches a month. The term “Maldives Holidays” receives more than 56,000 searches a month on its own. It’s Brits’ favourite tropical destination on the list, due to its myriad of marine life, water sports, food, sunny weather, and luxury hotels.

New York comes in third place, with holidays in the US city receiving in excess of 60,000 searches a month. Its top terms include “flights to New York” and “New York holidays”. The US’s largest city has huge numbers of tourists pouring in each year, with visitor numbers peaking at 65 million in 2018.

RankLocationTotal searches per month
1Dubai106,650
2Maldives70,790
3New York60,770
4Tenerife52,850
5Portugal46,850
6Amsterdam45,700
7Malta41,650
8Turkey41,260
9Gibraltar40,700
10Bali39,230

The Spanish Island of Tenerife falls just outside the top three, with 52,850 searches per month. With a large selection of package holidays on offer, one of the Island’s famed tourist attractions is the Teide volcano, the third highest volcano in the world and the biggest in the Canary Islands.

Gibraltar also features in the list, at number nine, with 40700 holiday-related searches per month. Its most popular terms included “Flights to Gibraltar” and “Gibraltar Holidays”. The British territory has one of the highest tourist-to-resident ratios in the world, with a population of only 33,000, it saw more than 10 million tourist visits in 2019.

Also featuring in the top ten is the Dutch capital of Amsterdam with 45,700 searches per month. It scored among the highest for terms like “Flights to Amsterdam”. The city is world famous for its canal system as well as historical and cultural significance. From the list, it’s the second most searched European city break destination – Paris is the next most popular with only 20,500 searches a month.

Commenting on the findings, a spokesperson from LuxuryHotel.com said: “With many Brits keen for a holiday in 2022, this data shows where holiday-goers’ interests lie. It’s interesting to see the contrast between some of the destinations, with some people wanting an exotic summer holiday in the likes of the Maldives or Tenerife whereas others would prefer a memorable city break in a vibrant cultural hotspot like Amsterdam or New York.”

The study was conducted by luxuryhotel.com, which has curated the finest and most luxurious hotel rooms and suites from around the world.

For further information click here: https://luxuryhotel.com who commissioned the research


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