Maxima -Dry January, the nations favourite non-alcoholic drinks

Heineken 0.0 is the drink of choice this dry January, top 15 revealed: 

The UK wants to go dry, new data has shown a 22% increase of people searching to go dry compared to the previous year 

17,000 people in the UK have searched for mocktails over the past 30 days alone. 

Virgin mojito was the fifth most searched alcohol-free drink, and the most searched mocktail  

The UK loves wine, even if it is non-alcoholic. There have been 9,900 searches for non-alcoholic wine in the past month alone. 

The UK’s favourite non-alcoholic drink is Heineken 0.0, the non-alcoholic twist on the classic beer has been searched 3,600 times in the past month alone.  

This year has seen a 22% increase in Brits planning to take part in Dry January as people around the UK, look to opt out of booze and replace it for a non-alcoholic alternative. A study by kitchen experts Maxima Kitchen Equipment used Google data to find out what exactly were the UK’s favourite non-alcoholic drinks.. 

The research revealed UK’s favourite non-alcoholic drink is a Heineken 0.0, the beer has been searched 3,600 times in the past month alone.  The brand was first launched in the UK in 2017, and is set to be made available on draught in pubs this year after a successful pilot scheme in the summer of 2021. 

The study found Becks Blue in second place with 3,300 searches in the past 30 days alone. It is followed by Lucky Saint beer in third place with 3,200 searches and Guinness Zero in fourth with 3,000 searches. 

Virgin Mojito, a twist on the classic cocktail came in fifth place overall, making it the nation’s favourite mocktail, with 2,800 searches in the past month. 

A mixture of other classic mocktails made the list as well such as Virgin Mary in eighth place, as well as the prosecco alternative Nozeco in 13th place.   

The term Non-alcoholic beer has been searched 8,100 times and non-alcoholic wine 9,900 times in the past 30 days.  

A spokesperson for Maxima Kitchen Equipment said: "Lots of people spend months looking forward to Christmas, and the chance to indulge a little more than usual, in both food and drink. However, in January it's becoming more and more popular to try and start the year with a health-conscious mindset, whether it be going dry for the month or just trying to drink a little bit less than usual. It is interesting to see the growing popularity in non-alcoholic drinks and which ones are the nation’s favourites." 

The research was carried out by Maxima Kitchen Equipment, which has more than 40 years of experience in the supply and maintenance of professional kitchen equipment. 

 

Rank	Keyword	Number of monthly searches UK
1	Heineken 0.0	3,600
2	Becks Blue	3,300
3	Lucky Saint Beer	3,200
4	Guinness Zero	3,000
5	Virgin Mojito	2,800
6	Peroni Libera	1,600
7	Brew Dog Nanny State	1,600
8	Virgin Mary Drink	1,310
9	Shirley Temple Cocktail	1,300
10	Virgin Pina Colada	1,010
11	Planters Punch	1,000
12	Brewdog Punk Af	800
13	Nozeco	700
14	Erdinger Alkoholfrei	600
15	Arnold Palmer Cocktail	600

For further information click her https://www.maximakitchenequipment.com/en/ who commissioned the data