- New research from Ebuyer reveals which superheroes we have been talking about the most this past year, and which ones we love and hate the most
- Your friendly neighbourhood Spider-Man was the most talked-about superhero over the past year, generating over 2.4m conversations online
- The chaotic Deadpool was revealed as our favourite superhero, with DC’s Wonder Woman revealed as our most hated
Superhero movies have become some of the biggest cinematic events of the year, with films like Avengers: End Game and Spider-Man: No Way Home breaking records for highest grossing opening weekends in history1, and others generating huge amounts of hype in the run-up to their releases like The Batman and Thor: Love and Thunder.
By using Linkfluence data on 25 of the most popular superheroes in the world2, Ebuyer has revealed which superheroes have generated the most conversations online over the past year, as well as those that are experiencing the most positive and negative sentiment:
| Number of posts | Positive Sentiment | Negative Sentiment | |
| Spider-Man | 16,000,000 | 16.50% | 17.40% |
| Captain Marvel | 7,500,000 | 15% | 6.51% |
| Iron Man | 4,500,000 | 16.40% | 17% |
| Ant-Man | 4,460,000 | 7.60% | 5.41% |
| Black Widow | 2,940,000 | 4.56% | 2.66% |
| Black Panther | 2,910,000 | 4.55% | 11.70% |
| Wonder Woman | 2,070,000 | 10% | 18% |
| Captain America | 1,620,000 | 8.92% | 14.10% |
| Doctor Strange | 1,320,000 | 8.72% | 15% |
| Batman | 948,000 | 17.20% | 9.17% |
| Thor | 887,000 | 9.15% | 4.74% |
| Green Lantern | 854,000 | 5.81% | 3.87% |
| Vision | 597,000 | 9.33% | 4.26% |
| Deadpool | 530,000 | 27.70% | 9.06% |
| Superman | 485,000 | 15.30% | 8.07% |
| Wanda | 420,000 | 13.10% | 17.90% |
| Harley Quinn | 284,000 | 15.10% | 3.58% |
| Wolverine | 275,000 | 15.90% | 6.27% |
| Hawkeye | 274,000 | 12.60% | 8.35% |
| Hulk | 274,000 | 9.4% | 3.93% |
| Aquaman | 197,000 | 10.70% | 6.61% |
| Rocket | 141,000 | 5.32% | 3.21% |
| Peacemaker | 83,000 | 13.20% | 3.78% |
| Shazam! | 74,000 | 5% | 1.58% |
| Groot | 72,500 | 15.50% | 5.12% |
The most popular superheroes
Coming in at number one is Spider-Man, with the web slinger generating 16 million conversations online over the last year. A lot of the talk around Spidey could be about his newest movie Spider-Man: No Way Home, which had the second highest grossing opening weekend of all time3, raking in more than $260m at the box office!
In 2nd place was Captain Marvel, who generated 7.5m conversations online after her cameo appearance in Marvel’s Shang-Chi and the Legend of the Ten Rings in August last year. In 3rd place comes the self-described “Genius, Billionaire, Playboy, Philanthropist” Iron Man, with the Iron Avenger generating 4.5m conversations online over the past year.
The superheroes we love the most
The extremely funny and chaotic Deadpool, portrayed by fan-favourite actor Ryan Renolds, took the number one spot as our favourite superhero with 27.7% of his conversations online being of positive sentiment over the last 12 months.
In 2nd place was Batman, with the DC icon generating a lot of excitement and hype around the upcoming The Batman movie; his conversations online were of positive sentiment 17.2% of the time. In 3rd place is Spider-Man, which after generating such a huge number of conversations this year, 16.5% of his conversations online were of positive sentiment over the last year.
The superheroes we hate the most
In 1st place as the most hated superhero came Wonder Woman, with 18% of her conversations online being of negative sentiment, possibly down to the negative feedback that her Wonder Woman 1984 movie is still receiving from audiences and critics alike.
In 2nd place came Marvel’s Wanda, with her antics in Wandavision last year causing 17.90% of conversations online about her being of negative sentiment. In 3rd place comes a familiar face: Spider-Man! The past year saw Spidey generate the most conversations online and have a large percentage of them be positive, however he’s clearly a polarising figure with 17.4% of his conversations online being of negative sentiment.
Commenting on the research, Andy Roberts, E-Commerce Director of Ebuyer, says:
“Superhero movies have become the biggest movies of the year in recent times. With 6 of Marvel’s blockbusters featuring in the top 15 highest grossing movies of all time, you’ll be hard pressed to find someone who hasn’t seen at least one superhero flick.
I think this research is very interesting as it allows everyone to see what the internet thinks about their favourite superheroes.”
To find out more about what Ebuyer has to offer, please visit: https://www.ebuyer.com/
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