Map reveals 4 London art galleries in top ten Instagrammable galleries worldwide

• The Louvre, Paris is the most popular gallery according to visitor per total hashtag ranking on Instagram.
• Grand Palais is the second on the list.
• London attracts the most art gallery visitors in the world, but Parisian galleries are more Insta famous.

The Louvre is the most Instagrammable gallery in the world, a new study has found.

The study, conducted by creative resource Design Bundles analysed the world’s top 100 most visited galleries and museums, based on the number of times they have been posted and tagged on Instagram compared to their number of visitors in the past 12 months.

The Louvre, Paris which is home to the iconic Mona Lisa and Venus de Milo, came in first with the highest ratio of hashtags per visitor. This was a result of its 2.8 million visitors in the past 12 months, compared to the 3.4 million posts tagged #Louvre on Instagram, which means for each visitor, there are 1.21 hashtags, making the louvre the world’s most Instagrammable gallery.

Second on the list is the Grand Palais des Champs-Élysées, also known as the Grand Palais, which is located in Paris and has 1.07 hashtags per visitor. The latest figures show that the historic monument attracted annual visitors totalling of 437,786 and recorded 468,635 Instagram posts with the hashtag #grandpalais.

The third most popular gallery is London’s Saatchi Gallery with 1.03 Instagram posts for each visitor. The contemporary art gallery hosted 354,787 visitors over 12 months and has enjoyed Instagram popularity with 366,113 posts tagged #saatchigallery.

Another London gallery takes fourth place as the Tate Modern welcomed 1,432,941 visitors in a year, and has 1.1 million posts tagged #tatemodern on Instagram – a ratio of 0.77 hashtags per visitor.

Amsterdam’s Rijksmuseum is the world’s fifth most Instagrammable, with 0.69 hashtags per visitor, based on 675,000 annual visitors, and 462,741 tags on the social media platform.

London is home to ten of the world’s 100 most popular galleries – the highest number on the list, followed by Paris with six, while Moscow and Tokyo each have four entries.

The British capital also has the highest annual combined gallery visits with a whooping 7.2 million art enthusiasts going to iconic locations as the Tate Modern, Tate Britain, and the National Portrait Gallery, all of which are in the top ten most Instagrammable galleries in the world.

However, Paris boasts the best overall ratio of Instagram hashtags per visitor, with its six galleries totalling 6,430,008 annual visits and 4,769,712 tags, which equates to 0.74 hashtags per visitor, compared to 0.52 for London.

“Art has played a major role in motivating travel and cultural experiences over the years, and it is no surprise that people are keen to showcase their cultural credentials with a social media post when they go on these visits” , a spokesperson from Design Bundles commented “With ongoing travel restrictions people all over the world are still able to enjoy a virtual experience of amazing works of arts and will no doubt be keener than ever to visit such places when the opportunity presents itself.”

The research was carried out by Design Bundles, which provides a high-quality and professional marketplace for premium and affordable design resources.  

The top 30 Instagrammable art galleries worldwide table 

Name	City	Annual Visits	Number of posts	Hashtags per visitor
Louvre	Paris	2,800,000	3,400,000	1.21
Grand Palais	Paris	437,786	468,635	1.07
Saatchi Gallery	London	354,787	366,113	1.03
Tate Modern	London	1,432,941	1,100,000	0.77
Rijksmuseum	Amsterdam	675,000	462,741	0.69
Tate Britain	London	391,599	237,783	0.61
National Portrait Gallery	London	309,402	182,497	0.59
Palazzo Reale	Milan	390,716	202,817	0.52
Louvre Abu Dhabi	Abu Dhabi	324,718	157,965	0.49
Art Institute of Chicago	Chicago	365,660	174,577	0.48
British Museum	London	1,275,466	602,000	0.47
Van Gogh Museum	Amsterdam	516,990	244,007	0.47
National Gallery	London	1,197,143	556,648	0.46
Getty Center	Los Angeles	267,035	117,833	0.44
Museum of Modern Art	New York	706,060	296,199	0.42
Museo Soumaya	Mexico City	321,803	123,481	0.38
Musée d’Orsay	Paris	1,000,000	380,349	0.38
Metropolitan Museum of Art	New York	1,124,759	402,508	0.36
Somerset House	London	724,310	255,301	0.35
Musée National d’Art Moderne (Centre Pompidou)	Paris	1,500,000	466,041	0.31
Huntington Library	San Marino, California	547,000	163,576	0.30
Victoria and Albert Museum	London	872,240	258,795	0.30
Royal Academy of Arts	London	385,775	103,908	0.27
Imperial War Museum	London	278,797	69,197	0.25
Acropolis Museum	Athens	324,633	63,488	0.20
Vatican Museums	Vatican City (Rome)	1,300,000	243,000	0.19
Museo del Prado	Madrid	852,161	153,554	0.18
Uffizi Gallery	Florence	659,000	115,316	0.17
Albertina	Vienna	360,073	63,001	0.17

Further information cab found https://designbundles.net/ who commissioned the data