- Mrs Hinch’s has the most followed celebrity home account on Instagram with over 4 million followers.
- Love Island success story, Olivia and Alex Bowen follow in second with 764,000 followers.
- Billie Faiers and husband Greg Shepherd’s home Instagram account is the third most influential account to follow.
Mrs Hinch’s home Instagram account is the most influential celebrity home account to follow, new research has revealed.
The study by creative resource Design Bundles examined the number of followers as well as social media calculators to determine the most influential celebrity home account and how much they can earn from sponsored posts.
Mrs Hinch, also known as Sophie Hinchcliffe, is a British influencer who rose to fame through her home Instagram account where she features tips on home interiors and home cleaning, as well as going on to publish books on cleaning. Sophie Hinchcliffe has the following count of 4.3 million and earns an average of £8,383 per sponsored post.
| Most Influential Celebrity Home Account | |||||
| Rank: | Celebrity Account: | Account Handle: | Account Followers: | Average Earnings per post: | |
| 1 | Sophie Hinchcliffe | mrshinchhome | 4,300,000 | £8,383 | |
| 2 | Olivia and Alex Bowen | thebowenhome | 764,000 | £2,231 | |
| 3 | Billie and Greg Shepherd | homewiththesheps | 615,000 | £1,804 | |
| 4 | Jacqueline Jossa and Dan Osbourne | homewiththeosbourne | 528,000 | £1,720 | |
| 5 | Georgia Kousoulou | georgiakhome | 375,000 | £1,098 | |
| 6 | Lucy Mecklenburgh and Ryan Thomas | lucymeckinteriors | 363,000 | £1,062 | |
| 7 | Vicky Pattinson | oaks_house | 283,000 | £833 | |
| 8 | Charlotte Crosby | thecrosbymanor | 253,000 | £742 | |
| 9 | Marvin and Rochelle Humes | homehumes | 201,000 | £593 | |
| 10 | Chloe Ferry | ferryhomely | 199,000 | £582 | |
Love Island success story, Olivia and Alex Bowen’s home Instagram account ‘thebowenhome’ is the second most-followed account for interior tips and inspiration. Their celebrity home Instagram account currently has a following of 764,000 and the average earnings per post is £2,231. The couple has also just announced that they are expecting their first child so fans can anticipate more content surrounding the nursery.
The Only Way is Essex (TOWIE) star Billie Faiers and business husband Greg Shepherd whose Instagram account ‘homewiththesheps’ currently have 615,000 followers are in third. Their total average earnings are £1,804 per sponsored post.
Best known for her role on EastEnders, Jacqueline Jossa, and her TOWIE star husband, Dan Osbourne follows as having the fourth most influential home account. The couple’s home account ‘homewiththeosbourne’ currently has a following of 528,000 and they stand to earn an average of £1,720 per sponsored post.
Georgia Kousoulou is in fifth, the TOWIE star has a current following of 375,000 and earns an average of £1,098 per sponsored post. The celebrity’s Instagram account ‘georgiakhome’ features home interior inspiration and home bargains for others.
Lucy Mecklenburgh and partner Ryan Thomas have the sixth most influential home Instagram account, earning £1,062 per sponsored post thanks to their 363,000 followers.
Chloe Ferry, known best for her time on reality TV, rounds off the top ten, with her home Instagram account ‘ferryhomely.’ The celebrity’s home account has a current following of 199,000 and receives average total earnings of £582 per sponsored post.
TV personality Stacey Solomon has a respectable following of 4.9 million and earns an average of £9,707. Although her Instagram account is not dedicated to home interior and inspiration, the star still shares tips and tricks for fans to achieve the perfect home.
A spokesperson for Design Bundles commented on the study:
“This study offers a fascinating insight into the evolving ways that celebrities and influencers are keeping their brands and personalities accessible to fans, using their homes as a form of content.
Social media platforms such as Instagram have become an integral part for famous personalities to gather a large following which they can transform into revenue, with side accounts dedicated to various parts of their lives, proving to be incredibly lucrative.”
The study was conducted by Design Bundles, which offers high-quality premium design resources and a marketplace that allows graphic designers to register and sell their products.
Further information can be found by clicking the link https://designbundles.net/ who commissioned the data
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