How reviews help users online to make better choices

Reviews by websites or from people that have purchased a product or service play an important role in consumer purchase decisions. Now there are many types of reviews out there.

The first most common reviews you will find is a list of customer reviews. These are small and can use a rating system. You will find them attached to the product for sale, on social media review systems such as Facebook reviews, on Google under the website when you search, or on Google Maps.

Adding to this, you will find customer reviews attached to more detailed reviews of a product or service themselves. These detailed reviews are the second type of reviews you will find. They are detailed articles breaking down the product or service section by section.

For example, there are websites with online casino reviews produced by someone logging onto the casino and depositing as well as playing there–the reviewer will look at the casino games available, bonus offers, customer services, payment options and more. Check out 21 co uk reviews for an example. For a smartphone review, the reviewer will test the phone and break down the review into battery performance, screen resolution, memory, performance, weight/size, durability, and more.

These reviews are incredibly helpful for when choosing a product or service to spend your hard earned money on. Now let’s take a look at some key advantages review offers those looking to make a purchase decision.

Product & Service Comparison

Detailed reviews by someone physically testing out a product or service help people to differentiate between products. For instance, you may want to play live blackjack. Therefore, you would find a review of different live dealer brands that offer blackjack such as Evolution or Playtech. The review will tell the person the different rules, bet limits (min/max), how much time there is between each hand, and the house edge. From this information, a player can decide which brand he or she would rather play blackjack with.

Bulk Endorsements or Proof the Product Is Legit

Short reviews from people that have purchased a product or use a service in bulk give people a good idea of whether the product or service really is as good as the advertisements say it is. Let’s say you book a holiday to Las Vegas and want to stay in the Luxor Hotel & Casino because of its Egyptian theme. Hotel and casino reviews from customers on sites such as Agoda, Booking.com, and so on will give people a good idea of how good the service is.

Detailed Reviews with Customer Reviews Help People Spot a Bad Product

One company that researched how reviews affect consumer decisions states that “86% of people hesitate to do business with a company if it has negative online reviews”. Let’s take the online casino and betting industry as an example once again. There are many casino reviews out there, and the person writing the review will inevitably provide you with his/her experience of the casino while mostly covering what the casino has to offer. However, players may sign up to the casino and find it withholds payments, makes excuses not to pay bonus money out, or the customer services are unhelpful. Customers that leave reviews stating their issues will help people avoid falling into the same trap.

Reviews Help you Find What Works Best for You

In short, reviews are one of the best ways to get a feel for what a product or service has to offer you. Also, remember to look at different types of reviews. I.e., it may be the case whereby a product or service gets great reviews on Google, social media, and review sites from customers that left a review, but when you read about the services offered, the product or service does not cater for your needs. An example of this is when someone books a trip to a casino for a holiday as a poker fan, but when he or she arrives, the person realizes there’s no poker tables. Whereas had this person read a more detailed review, he or she would have found this information out earlier and booked a different place.