Gucci is named the most influential high fashion brand

The 10 Most Influential High Fashion Brands

Gucci is the most influential luxury fashion brand, according to new research.   

• Gucci is named the most influential luxury fashion brand, with over 73 million total mentions from Instagram hashtags, search volume and article mentions 
• Chanel takes second place with 1,400 article mentions and 70.9 million Instagram hashtags 
• Third is Louis Vuitton, with over 8 million searches a year and 41 million Instagram hashtags   

The study by creative resource Design Bundles, analysed 76 different luxury brands based on the number of times they have been hashtagged on Instagram, how many times they have been Googled in the UK and the number of articles mentioning the brand in the media over the past year.  

Gucci tops the list as the high-end fashion brand with the strongest online presence. The Italian fashion house, established in 1921, has captured more than 73 million total mentions, with 2,000 media articles mentioning the brand in the past 12 months, nearly 4.5 million Google searches of the brand annually, and more 69 million hashtags on Instagram.  

Chanel ranked second with the highest Instagram hashtag count at 70.9 million, but 600 fewer article mentions at 1,400 from the past year, which brought its overall ranking down. Founded in 1910 by fashion icon Coco Chanel, the brand offers a range of products from perfume, fashion and beauty. 

Third place is Louis Vuitton with 49.5 million total mentions and the highest volume of searches in the past year – a massive 8,076,000, which is nearly double the next most Googled brand, Chanel. 

Dior takes fourth place, founded in 1946 by Christian Dior. The designer brand shows a strong online presence, with the third highest number of Instagram hashtags, at 55 million, which contributes to their online mention total of 58 million.   

Founded in 1919, Balenciaga ranks fifth with almost 4.5 million searches, placing it third highest in Google searches on the list and 27 million hashtags on Instagram. Balenciaga has become popular among many due to the high demand items and pieces being hard to get hold of.  

Sixth place is Prada with 45 million mentions in total, from 1.3 million annual searches, 665 article mentions, and 44 million from Instagram hashtags.  

Burberry is seventh in the ranking from Google searches and Instagram hashtags which total more than 31.5 million, along with placing fifth highest in the ranking of article mentions. 

Eighth place goes to Michael Kors, with Google searches of 2.9 million, and hashtags on Instagram of 24 million contributing to their count of 27 million online mentions. Valentino follows in ninth place and the Italian fashion house Fendi, founded in 1925, is tenth in the list. 

Rank	Brand	Instagram hashtags	Average Annual searches UK	Article mentions past year UK	Total mentions
1	Gucci	69,410,772	4,416,000	2,000	73,828,772
2	Chanel	70,992,921	2,952,000	1,400	73,946,321
3	Louis Vuitton	41,449,621	8,076,000	929	49,526,550
4	Dior	55,950,774	3,006,000	1,167	58,975,941
5	Balenciaga	27,495,833	4,416,000	387	31,912,220
6	Prada	44,155,072	1,320,000	665	45,475,737
7	Burberry	29,563,443	1,980,000	856	31,544,299
8	Michael Kors	24,074,923	2,952,000	316	27,027,239
9	Valentino	30,634,583	1,320,000	467	31,955,050
10	Fendi	36,164,485	888,000	249	37,052,734

Commenting on the research a spokesperson from Design Bundles said “It’s fascinating to see how luxury brands influence culture, and their use as status symbols that people are often keen to flaunt on social media to showcase their wealth or signal their fashion credentials. Gucci tops the list as the most influential thanks to consistently high numbers across all three categories, demonstrating that despite extremely tough competition it is at the top of most people’s minds when it comes to luxury brands.” 

Design Bundles offers high-quality premium design resources and a marketplace that allows graphic designers to register and sell their products.

Further information can be found at Design Bundles, which commissioned the data.