Artists: Here’s how you can land your dream collaboration

Lucy & Yak reveal their top tips on landing your dream collaboration

• Lucy & Yak have revealed their top tips on how artists can land their dream collaboration
• From utilising Instagram to networking, these tips will help you when looking to land that life-changing opportunity

Fashion designers repeatedly turn to art to influence their creations*. But for many artists, collaborating with their dream brand sounds like a pipe dream, but it doesn’t have to be.

For those searching for the answers on how they can land their dream collaboration, Lucy & Yak have put together their five top tips.

Instagram is your best friend
Currently, Instagram has 1 billion monthly active users globally**. You should utilise the app in the best way possible and make the most of the opportunities and the audience it can bring you.

Make a separate creative account dedicated to your best work. Your profile will act as your creative online portfolio so make sure you are showing your finest pieces. As you grow your following, make sure you’re consistent with posting and interact with your followers, this is important when looking to build your personal brand.

Stand out
It goes without saying, if you’re looking to land your dream collaboration, you need to stand out from the crowd. When creating and sharing your work, do something different. You want to try and find something that you don’t often see.

It’s always important to show the brands you want to work with what you are passionate about and why you stand out from the rest.

Put yourself out there
Instagram isn’t the only app you can use to share your work. Sign up to different online platforms such as Dribbble, LinkedIn and New Designers and share your work!

Consistently posting on a range of different platforms will help better your chances of getting noticed.

Networking
Personal brand is so important. Use your social media to follow, like and share all of your favourite accounts including those brands you’re desperate to work with!

As well as using social media to promote yourself, it’s always great to share the work of others around you. They may re-pay the favour and you never know what opportunities this could bring.

Stay on the lookout
Finally, make sure you are always checking in on brands’ online accounts for any potential collaboration opportunities. Some brands will often share opportunities through their social media or they may add a listing to their website.

Natasha, print designer at Lucy & Yak comments: “A big part of my job is to find incredible creatives to work with on new prints that will feature on our limited edition pieces! I love the process of discovering new and emerging artists and seeing people’s individual styles of working. I try to look for designers who create something we haven’t seen before, someone who embodies Lucy & Yak and what we believe in as a brand!

I feel that all of our artist collaborations have showcased something different and this is so important, showing individuality through design means that our customers get to choose prints that express different parts of them! From fun, joyful florals to strong, fierce tiger prints – our artists have shown us some outstanding work!”

For more information visit: https://lucyandyak.com/blogs/news/artists-inmyyaks