Ogi team up with west Wales gallery to bring connected art to Haverfordwest streets

• Wales’s home-grown broadband provider teams up with community arts champions ‘Breakout Gallery’ to brighten up Haverfordwest street-side broadband cabinets.
• The call-out forms part of Breakout Gallery’s annual ‘Breakout Exhibition’ which turns the streets of Haverfordwest into a modern art gallery during the spring/summer months.
• Around 25 cabinets will be transformed into ‘canvases’ for artworks based on the theme of ‘connections’.

 Ogi, one of Wales’s fastest-growing companies, has partnered with Breakout Gallery to transform one of its first connected towns – Haverfordwest – into a modern art gallery using its network of fibre broadband cabinets as a blank canvas.

A familiar sight on our streets today, these typically green cabinets power the company’s ultrafast broadband revolution in the town, carrying a 10Gbps capable fibre optic network to homes and business across Haverfordwest.

The open call, part of Breakout Gallery’s annual ‘Breakout’ exhibition, invites artists from all disciplines to respond to the theme of ‘connections’.

As part of the annual exhibition, around 25 cabinets, varying in size around the town, will be transformed into canvases as part of the annual street art festival run by the local gallery.

Breakout Gallery Managing Director, Arthur Brooker, said: “The last two years has made exhibiting work and coming together almost impossible at times, yet we’ve managed to remain connected as a community.

“Working with Ogi, who are helping to drive real social and economic benefits across Pembrokeshire, is a hugely exciting opportunity for artists to bring their work to the county in a truly unique way. I’m excited to see Breakout making a welcome comeback to our streets this summer.”

Ogi’s Head of Brand and Engagement, Sarah Vining, said: “Community is at the heart of all we do here at Ogi. Recognising it’s been a difficult few years for most of us, we’re thrilled to support this project, helping to brighten Haverfordwest’s streets this summer.

“Designed to blend into the background, these big blocks of colour provide the ideal canvas for this project. The ‘connections’ theme is perfect for us as a broadband company too, and we hope this art will bring people together, just as our ultrafast services connect people digitally.

“I can’t wait to see the exhibition in all its glory later on this year.”

Chosen artists will receive a small fee to cover their time and materials, with the exhibition due to be installed in Spring 2022 as part of this summers Breakout Exhibition in the town.

For more information and to respond to the call-out please visit:  www.breakoutgallery.co.uk. 

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