5 Top Ecommerce Marketing Tips For Online Store Owners

Ecommerce has been a game-changer in the world of business. 

With millions of online stores competing for customers, it becomes imperative that companies adopt the best marketing strategies to create awareness, improve user experiences, and double their conversions.

If you have a budget, then there are several top ecommerce agencies in the UK like Bing Digital that can help your business grow online. 

Else, if you wish to market your store on your own, then you can make use of some tried and tested ecommerce marketing tips to take your business to the next level.

Here are the five top tips to market your ecommerce business: 

Tip #1: Make use of internal search data

Internal search data is the most valuable weapon you can use to optimize your website. At least 30% of visitors to your website use the search function to find different products and services. To boost your search conversion rate, you should deliver relevant and high-quality search results to your visitors.

Activate Google Analytics on your website to go through the search report. A search report will inform you about what most of your visitors are searching for that you may not have an idea of.

You can also keep track of the search terms that most of your visitors use to create the relevant content to publish on your site. Write content with the most relevant keywords and publish on social media and your website. It will help you drive more traffic to your website and convert more visitors.

You can use internal search data reports to:

• Find out what people are searching for when they visit your website, like featured products, blog posts, and offers.
• Know if the search results your website gives are the most relevant to search terms from your visitors.
• Improve the web content on your web pages.
• Improve inbound marketing.

Tip #2: Optimize for the lifetime value

Customer Lifetime Value (CLV) is all about how long you can retain a customer. Recent studies have shown that an existing customer spends 67% more than a new customer. 

Source

It means businesses should invest more in keeping their existing customers than attracting new ones. Any significant increase in customer retention can improve your sales.

If you want to optimize for customer lifetime value, you should:

• Create unique customer journeys: This means you should be able to engage with the right users with the right message. Also, ensure your customers use the right channel at the right time.
• Improve the onboarding process: Give your customers multiple options to access your online store on different platforms and devices. 
• Simplify the checkout: It won’t be easy for people to buy from you if you make it difficult for them. Therefore, make it easy for users to find your products and services when they visit your online store.
• Segment your audience: Segmentation can help create customer-centered and personalized content to boost the user experience with your brand.

Tip #3: Improve the content relevance score

Improving content relevance score is another marketing strategy that can help you improve customer retention and sales. If you want to boost content relevance score on your website, you should focus on:

• Solve a problem: Ensure every content you publish on your website is focused more on offering solutions to your customer’s pain points. When you publish this type of content, most users will spend a lot of time on your website, and you get the chance to convert them.
• Create relevant content: Ensure the content you publish on your website is timely and relevant to the target audience. For example, if you create a blog post, you should pick a trending topic. Additionally, you can leave some space on your website for adding fresh content.
• Add more details to the content: When creating content, you should focus on details. Make your content more resourceful to the target audience. Ensure the content has a lot of details that answer the search intent.
• Target a group: You can create the best content that is useful to everyone. Therefore you want to research more about your target audience, create a customer persona, and only come up with content that seeks to address their problems.

Tip #4: Use high-quality product images

A picture is worth a thousand words. When showcasing your products and services to customers, you should use high-quality images that bring out details and help them make decisions. 

For example, this women’s wide fit boots page from Wide Fit Shoes is a classic example of how you should be using images on your online store. The store uses HD images to showcase footwear and other products they offer on their online store.

By uploading high-quality product images, you give your customers a first impression of the products you offer.  This impression may last longer in their minds. 

In a study, it has been shown that at least 60% of customers would like to see a 360-degree view of the product before buying.

Tip #5: Market your brand on social media

There are immense opportunities in social media, just like millions of customers spend time on social platforms. According to Hootsuite, at least 44% of global internet users use social media to search for brand-related information.  

With a social media marketing strategy, you can create brand awareness and communicate with your customers to boost your sales.

You can use social media for ecommerce marketing by:

• Collaborating with top influencers to market your brand to a larger audience.
• Showcasing your personality on social platforms so that customers remember and recognize the values your brand represents.
• Create short content videos like Instagram Stories and TikTok to educate your customers about your brand.
• Post user-generated content on your timeline. This will show how much you value your customers. It is also one way of establishing social proof by encouraging customers to share videos and pictures that feature your products.
• Keep posting fresh content: If you want your audience to have your brand in mind, you should post most often on social media.  Create a posting schedule or content calendar and stick to it to improve your reach and engagement.

Final Thoughts

There is a lot that any e-commerce business can do to market its products and services to a larger audience. In most cases, it begins by having an ideal marketing strategy that resonates with the business vision. 

If you have an online store and want to make your brand popular online, these are some of the top e-commerce marketing tips you should employ now.