An update from McDonald’s CEO

By
Katrina Rowe
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Supporting British Red Cross
Hello Editor

Supporting communities when they need us most has been at the heart of the McDonald’s business for many years.In the face of the needless suffering being experienced by the people of Ukraine, our priority was and remains to ensure we do the right thing by our people, suppliers and customers.Our global colleagues have worked hard and quickly to put in place support programmes for our Ukrainian employees. Last week, our Global CEO Chris Kempczinski announced that we have closed our restaurants in Russia, while continuing to pay our employees alongside a $5m donation to our Employee Assistance Fund, and continue to support relief efforts led by the International Red Cross in the region.Together with our franchisees, we want to add our support to the humanitarian appeal from the UK and Ireland businesses. As such, I am proud to write to you today to announce donations to the DEC Ukraine Humanitarian Appeal, through the British Red Cross, will be match-funded for customer donations, up to £1m in the UK.In our most ambitious fundraising initiative to date, we want to work with you, our suppliers, franchisees and employees to raise over £2m for the Red Cross Appeal* this week.You can access the donation link here, through the McDonald’s app and from our social channels.
For every £1 donated by this link, we will match it, up to £1m from McDonald’s UK and our franchisees.Our Irish franchisees and customers will be supporting the appeal also, with the help of the Irish Red Cross**.I am grateful to the British Red Cross and Irish Red Cross for their incredible work, in unthinkable circumstances. I thank you all in advance for your support, in giving whatever you can to help us raise as much as possible for those in greatest need, to provide much-needed medical aid, food and clothing.Our thoughts are with everyone affected by the conflict in Ukraine at this unimaginable time.Kindest regards,Alistair Macrow
Chief Executive Officer, McDonald’s UK and Ireland

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