REVEALED: The easiest and most difficult places to give up smoking in England

• North East Lincolnshire is the easiest place to give up smoking, with an 82% success rate for those trying to quit.
• Wakefield and Stoke-on-Trent are the second and third easiest places to quit smoking.
• London borough of Sutton is the most difficult place to quit with a 25% success rate, followed by Warwickshire and West Sussex.

North East Lincolnshire is revealed as being the easiest place to give up smoking, according to new research.

Vaping experts IndeJuice analysed NHS data which included 151 areas of England, where people were trying to quit smoking through local stop smoking services. It considered which areas saw the greatest success when quitting smoking, as determined by the number of people reporting that they had quit during a four week follow up.

The research found that North East Lincolnshire is the easiest place to give up smoking, with an 81.9% success rate for those trying to quit – the highest rates of any area in England. Of the 548 people who set a quit date through stop smoking services, an impressive 449 people reported to have stopped smoking altogether during a four week follow up – nearly 40% higher than the average success rate in England. North East Lincolnshire, which includes the port town of Grimsby and seaside town of Cleethorpes, is the first of four areas in the Yorkshire and Humber region to feature in the top ten.

Areas with the highest success rates for quitting smoking

Rank	Location	Region	People trying to quit	Successful after 4 weeks	Not quit	Not known	Success rate (%)
1.	North East Lincolnshire	Yorkshire and The Humber	548	449	52	47	81.9%
2.	Wakefield	Yorkshire and The Humber	1,992	1,601	194	197	80.4%
3.	Stoke-on-Trent	West Midlands	2,426	1,886	68	472	77.7%
4.	Darlington	North East	146	113	19	14	77.4%
5.	Bath and North East Somerset	South West	397	307	51	39	77.3%
6.	Barnsley	Yorkshire and The Humber	1,382	1,056	201	125	76.4%
7.	Isle of Wight	South East	340	255	43	42	75.0%
8.	Doncaster	Yorkshire and The Humber	2,266	1,680	403	183	74.1%
9.	Essex	East of England	2,351	1,728	264	359	73.5%
10.	Dudley	West Midlands	1,055	768	136	151	72.8%

Wakefield comes in a close second place, with a success rate of 80.4%, revealing 1,601 of the 1,992 people attempting to quit, were able to do so through stop smoking services. Wakefield also forms part of the Yorkshire and Humber region, which saw the most success out of any of region in England – with 70.5% of people quitting smoking between 2020 and 2021.

Stoke-on-Trent comes in third place with a success rate of 77.7%. Stoke saw 2,426 people aim to give up smoking between 2020 and 2021, and a whopping 1,886 of those people reported to have quit. Stoke saw a higher number of women than men attempting to quit, however men showed a higher average success rate of 81.3% for quitting smoking through the same services.

Darlington comes in fourth place with a success rate of 77.4%. The market town saw lower numbers of people trying to quit overall due to its smaller population, with 113 of the 146 smokers successfully quitting smoking. Darlington is the only area in the North East region to feature among the top ten.

Bath and North East Somerset come in fifth place, slightly behind Darlington, with a success rate of 77.3% – with 307 people reporting to have quit smoking of the 397 people who attempted.

The London borough of Sutton ranked as the most difficult place to quit smoking, with a success rate of just 24.8% for those trying to quit within the same timeframe – the lowest success rate of any area. Only 28 of the 113 people who attempted to quit through local services reported being successful in doing so.

Warwickshire was the second most difficult place to quit, with just 31.3% of 1,038 smokers being successful at giving up smoking through stop smoking services.

West Sussex was the third most difficult, with 32.7% of the 1,515 people attempting to quit, seeing success through the same services.

“Between 2020 and 2021, 178,815 people in England attempted to quit smoking through NHS stop smoking services, and of this number more than half reported successfully quitting. At an average success rate of 58.9% across England, Lincolnshire should be extremely proud of the efforts they have made in tackling public smoking habits in the region,” a spokesperson from IndeJuice commented.

“While we should commend the success of those areas coming out on top, it is also important to acknowledge the efforts of any individual choosing to access support for quitting smoking, regardless of where they might be in their journey towards a smoke-free lifestyle.”

The study was conducted by IndeJuice, which was founded in 2017 to help connect vapers to undiscovered juice makers, and quickly became the UK’s leading eJuice marketplace.

Areas with the lowest success rates for quitting smoking

Rank	Location	Region	People trying to quit	Successful after 4 weeks	Not quit	Not known	Success rate (%)
1.	Sutton	London	113	28	85	0	24.8%
2.	Warwickshire	West Midlands	1,058	331	678	49	31.3%
3.	West Sussex	South East	1,515	495	465	555	32.7%
4.	Swindon	South West	610	205	303	102	33.6%
5.	Trafford	North West	135	46	21	68	34.1%
6.	Bournemouth, Christchurch, and Poole	South West	1,166	418	119	629	35.8%
7.	Brighton and Hove	South East	1,226	442	369	415	36.1%
8.	South Gloucestershire	South West	580	210	166	204	36.2%
9.	Salford	North West	1,148	416	517	215	36.2%
10.	Greenwich	London	1,039	400	166	473	38.5%

Further information can be found at: https://www.indejuice.com/uk/