Bridgeton season 2 release creates a (+146%) shopping surge for ‘Floral Dresses’

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The unsurprising popularity of the series has led to a rise and revival in several fashion styles and products over the weekend. We at Lovethesales have been tracking this and have seen an increase in the following fashion searches:

  • (+146%) surge in fashion demand for ‘Floral Print Dresses’ (since the release of season 2)
  • (+96%) increase in fashion demand for ‘Cropped Jackets’ (since the release of season 2)
  • (+84%) rise in fashion demand for ‘Regency Dresses’ (since the release of season 2)
  • (+63%) increase in fashion demand for ‘Silk Gloves’ (since the release of season 2)

We have also seen an uplift in men’s fashion for the following: 

  • (+89%) increase in fashion demand for ‘Military Blazers’ (since the release of season 2)
  • (+77%) also increase in fashion demand for ‘Waistcoats’ (since the release of season 2)

The survey was carried on behalf of https://www.lovethesales.com/press/articles/fashion-data-daily 


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