Use Proxies to Grow Your Small Business: 7 Brilliant Ways

Proxy servers are intermediaries that separate internet users from the websites they want to access. Proxies connect the users and the internet and filter the connection between their devices and the internet.

When using a proxy, the request from your internet device goes to a proxy server where it is processed. When your request gets to the website, it cannot tell where the initial request comes from as it only sees the IP address of the proxy server.

Proxy servers are vital, considering that many companies and organizations have turned on virtual platforms to run their business.

People are always on the lookout for the best free proxies for many purposes, such as privacy. For instance, social media proxies can help you manage numerous accounts without worrying about IP-related or regional restrictions.

So Why Do We Need Proxy Servers?

• To bypass online locks. Proxies enable you to access a restricted website.
• To access websites with connection limitations. Some file-sharing services can limit the number of downloads from one IP address.
• To browse various websites anonymously, without worrying about disclosing your IP address.

There are different types of proxies. The one you go for would depend on your individual needs and demands.

How to Use Proxy Server to Grow Your Small Business

1. Controlling Employee Access to the Business

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Businesses run their internal networks on proxy servers because it prevents employees from accessing inappropriate websites. Running your internal network through a proxy makes work easier for network administrators to manage.

Proxy servers control all the devices that run a network. They also dictate the websites these devices can have access to. Thus, proxies can block any unacceptable content.

This helps ensure that your employees remain productive throughout the day. Also, with proxies, you can limit their access to confidential or sensitive company information. This way, only employees with the proper clearance can access specific company data.

Proxies can also help you to record content accessed by employees for audits or internal purposes. These recordings enable you to monitor employees for possible illegal activities. This measure protects your business from attacks and breaches.

2.  Safeguarding the Security of Your Business

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Today, lots of businesses face the threat of infiltration by hackers. A data breach can be very harmful and costly to any organization. Not to mention the loss of public trust that comes with such intrusion.

Proxy servers help minimize the chances of breaches by working at the application layer of the Open Systems Interconnection (OSI) Model. The OSI establishes networking rules and requirements to implement protocols in seven layers.

Proxies will add another layer of security between your business’ server and internet traffic. These proxies act as buffers since they can connect to the internet. Also, they transfer requests from devices outside the network.

3.  Faster Speed and Saving Bandwidth

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Proxy servers can keep track of all websites that meet your online requests. They also help to store the web pages that you frequent offline. You can then use the cataloged information next time the same request comes from a device connected to the internal network.

Apart from reducing your business’ bandwidth usage, it also minimizes operational costs. This is because web pages now load faster. When using proxy servers, requests from a private network first go to the proxy, which helps speed up your internet browsing.

4.  Software Testing and Performance Monitoring

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Proxies help in testing new features for the website and mobile applications. They also allow developers to know how their software works in different locations and regions. Companies can also test their software’s performance in high load cases. This is possible using many residential IP addresses.

Proxies are also valuable for performance monitoring. They enable businesses to check out their competition and know what they’re doing, what’s working for them, and their improvements.

5.  Performing Sensitive Tasks with Anonymity

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Proxy servers are known to provide anonymous web traffic. That is what most businesses do not understand. A proxy configured with private networking allows anyone to track your activities. It is essential to understand that your business data is valuable.

Hackers are aware of this fact and know that it is the key to the safety of your business. Thus, utmost protection is essential. Proxy servers give your business’ network absolute anonymity, protecting you from hacking and unfair persecution.

6.  Balancing Traffic to Avoid Crashing Your Server

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When traffic is not balanced, websites can crash. Even worse, this can happen when they are needed the most. Through peering, cloud data storage, and proxies, you can prevent this problem.

All your content and data on your website are stored across the internet. It means that different clients can use various ISPs to reach your website. However, you can create a new web address that serves as an access point by using proxies. You can also balance out your traffic and avoid website crashes.

That gives you both a better user experience and protection. You can’t ask for more.

7.  Web Scraping for Business

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Web Scraping is extracting information from competitor websites and then using them to your advantage. It uses bots to extract data and content and puts the information in a data store.

Web scraping is excellent for competitor analysis, market research, and SEO monitoring. It enables businesses to get information that will help them get ahead in their market.

The use of proxy servers ensures that the web scraping process is executed anonymously. Without proxy servers, web scraping can be easily detected. As a result, your IP addresses will be blocked.

Proxies act as a gateway to enable you to anonymously access websites, even if they are not available in your region. This way, you can create better marketing plans and strategies to have an edge over your competitors.

Conclusion

As the business world keeps evolving. Proxy servers can help your business stay afloat and compete better in your industry. Well, thought-out strategies and decisions are essential for business success. Work on having a better approach and invest in practical tools such as proxy servers to grow your business.

With all the benefits of having a proxy server, it is no doubt that every business needs the proxies to operate better. For this reason, businesses must endeavour to have one installed for their operations. The internet is a dangerous place, so ensure to protect your business at all costs.