Influencer Marketing Strategy Reloaded for 2022

Influencer marketing is one of the most effective marketing methods available in 2022. An influencer marketing agency can help you reach your target audience through influencers with a large following. This type of marketing allows you to tap into influencers’ followers and create a connection with them.

One of the benefits of influencer marketing is that it allows you to connect with people who are interested in what you have to offer. You can connect with influencers in your industry and collaborate with them to promote your brand.

Another benefit of influencer marketing is that it’s cost-effective. You can reach a large number of people without spending a lot of money on advertising.

But what do you need to know about influencer marketing in 2022 to create an impactful strategy?

Social media has long been a go-to platform for brands to engage with their target audience, but it is more important now than ever before. Consumers have gradually become wary of branded content on social platforms, meaning that brands need to find alternative ways to engage and market to audiences. The best way to do this is through influencer marketing.

As social platforms continue to evolve at an incredible rate, there are more features available to influencers, meaning sponsored content can be more varied. Brands and influencers aren’t just limited to long YouTube videos or static Instagram posts.

One of the main influencer marketing strategies you should consider for 2022 is TikTok. TikTok is full of authentic creators that have a large influence over their audiences. In addition to this, TikTok itself offers brands and influencers access to social commerce capabilities. Influencers are able to create a video about a brand or product and provide a direct link for audiences to shop for the said product within TikTok itself.

Consumers nowadays crave authenticity, and with short-form videos taking the wheel in preferred content, enlisting influencers to create bite-sized content is the way to go for 2022. As most platforms (TikTok, Instagram and YouTube) offer this content style, content can be reused and repurposed for each platform.

In addition to short videos, livestream commerce is becoming incredibly popular. You can have influencers host livestream events on your brand’s channel or on their own (depending on the platform and live social commerce capabilities).

Live commerce is essentially the natural progression of teleshopping channels. Having an influencer host a livestream on behalf of your brand not only increases your reach and appeal to their audience, but shows a real-time recommendation and review of your products—something incredibly important to Gen Z and millennial audiences.

Having a relevant and authentic influencer as a host means audiences are able to connect with the brand and products more. The influencer can answer questions in real-time, provide a demonstration or try on, and bring a more engaging environment to the livestream.

Influencer marketing in 2022 is all about being authentic. Social media users are beginning to stray away from perfectly curated feeds and content to favour more conversational and unedited content. Just make sure you’re using the right influencers—missing the mark on this can be detrimental to your brand.