3 Ways to Improve Your Visibility on Search Engines

Search engine traffic is probably the most powerful and precious form of traffic there is. When someone cares enough to look for something on a search engine and click through, this shows pretty strong intent. From then on, focus on not making mistakes rather than actively selling.

Another great thing about organic traffic is that it is free. Once you set the proper mechanisms in place and are consistent with your strategy, it will start paying for itself and keep paying for years in some cases. If this is something you want for your business, let’s take a look at a few ways that you can improve your visibility on search engines.

Improve Your Link Profile

The first thing you have to do is look at your link profile and see if you could make improvements. You can find out which sites are linking to you by using Google’s search console. If you see any anomalies like multiple links coming from sites that are sketchy or unrelated to your site, you can have them disavowed using Google’s disavow links tool.

Next, you will have to increase the number of relevant links coming from authority sites. You can do everything on your own, create content, and ask people to disseminate it for you or let someone take care of everything.

If you don’t feel like writing content and don’t know how to get your content on top blogs and publications, then work with link-building services UK. Services like this will not only craft top-quality content for you but put it on relevant sites for you as well. They will then follow up with reports and show you how your search results are reacting to their efforts.

Offer a Better Experience to Users

Another thing you should do is look at whether you could give your site a makeover and make the experience more pleasant for visitors. User experience is directly related to SEO and search engines will penalise sites that send signals reflecting a bad one. 

So, you have to pay special attention to how many people come into your site and leave immediately, page loading time, how long people stay on your site, and how many pages they visit before leaving, among other things. Not all of these things will have a direct influence on rankings, but when you make improvements in all of these areas, that shows better engagement, which will ultimately benefit your results.

This can only be done by making small incremental changes to specific elements through A/B testing. This is when you alternate the version of your website that is shown to visitors to track differences in performance between them. By only making small changes at a time, you’ll know exactly what causes fluctuations and stack positive changes until you get massive improvements.

Maintain Your Content Better

You should beef up the content in your blog but also do some cleaning. If you have some old posts that are getting no traction, throw them away. Look for current subjects that would interest your readers and add content related to these subjects on your site. Search engines will favour sites that have fresh relevant content people resonate with, so be consistent with your strategy and always keep an eye on your engagement metrics.

If you do these three things, you will see improvements in your search rankings. The goal here is to always keep working on your strategy and keep an eye on your site’s performance so you can constantly improve it.