These are the Most Royal-Obsessed Cities in the UK

Do you consider yourself a Royalist? Or do you frown at the mention of Monarchy? With the Queen’s Platinum Jubilee weekend coming up, Holidu, the search engine for holiday rentals, decided to investigate the cities that take to the internet in order to keep up with the British royals. After analysing the average number of monthly Google searches for Royal-related search terms in the past 12 months, the cities were ranked based on the highest number of searches in proportion to population. Be it out of admiration or not, these cities are the most royal-obsessed in the UK! 

Visit the study page where you can see where your city lies in the full ranking: https://www.holidu.co.uk/magazine/the-most-royal-obsessed-cities

Durham has been revealed as the most royal-obsessed city in the UK! The people of Durham searched for Meghan Markle more than any other Royal family member with an average of 2900 searches per month in the last year. Joint second most popular members in Durham are Prince Harry and Queen Elizabeth with 2400 searches each. 

Welsh cities find themselves at the opposite end of this ranking, however, with Newport officially being the least royal-obsessed city in the UK with a total of only 54 monthly searches per 10,000 people in the past year (compared to Durham’s 2480). The Welsh capital of Cardiff is the 3rd least royal-obsessed city in the UK, but with a slightly higher average of 172 searches per month per every 10,000 people. 

Despite it being assumed that fans of the Royal Family diminish the more north you head, two Scottish cities find themselves in the top 5, one of which is Inverness, the northernmost city in the UK. Both Scottish cities searched for Prince Philip the most, which is most likely due to the fact that the late Prince passed away at this time last year. Meghan Markle is the most searched “royal family member” in the past year, which comes as no surprise, as Markle has and continues to face her fair share of supporters and critics. 

Visit the study page where you can see where your city lies in the full ranking: https://www.holidu.co.uk/magazine/the-most-royal-obsessed-cities

Interactive Map can be found at https://www.datawrapper.de/_/FPRtD/

Methodology:
To compile this ranking, Google Keyword Planner was used to collect the average number of monthly searches of people in each city in the past 12 months for the following keywords: ‘royal family’, ‘queen elizabeth’, ‘prince philip’, ‘prince harry’, ‘meghan markle’, ‘duchess of cambridge’ ‘prince william’, ‘prince charles’ and ‘princess margaret’. The search volume for each of these keywords was then added together and divided by the population, which was then multiplied by 10,000 to get the average number of total searches per every 10,000 people in the city. All cities without search volume for one or more of the keywords were removed from the ranking.