Carmarthenshire business Do Goodly Foods crowned Wales Food and Drink Start-Up Business of the Year

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Do Goodly Full range

Cross Hands-based plant-based food producer Do Goodly Foods has won Wales Food and Drink Start-Up Business of the Year at the inaugural Wales Food and Drink Awards, celebrating and showcasing the best food and drink producers in Wales, which were held at the Mercure Hotel in Cardiff on May 13.

Do Goodly Dips makes healthy, plant-based dips and in just over 12 months has secured a listing in a major, national supermarket and its products can be found nationally in farm shops, delis and independent stores through key wholesalers and distributors in the food industry. Since launching the brand Do Goodly Dips Superstar Salsa has been awarded the highly acclaimed Great Taste Award and all the products in the range have been given Farm Shop & Deli awards.

Richard Abbey receiving the award from TV presenter Sian Lloyd and Iestyn Gruffudd from Menter a Busnesjpg


The company was formed by local businessman Richard Abbey and Michelin-trained chef Scott Davis after they discovered a shared ambition to create a range of healthy, feelgood food. Made with an emphasis on flavour and nutrition, the dips contain no added sugar and nothing artificial. The current range includes Mighty Beetroot Borani, Smashed Pea Guacamole, Superstar Salsa and Tasty Tomato and Bean Houmous.

Do Goodly Foods co-founder Richard Abbey said:

“We’re delighted to have won Wales Food and Drink Start-Up Business of the Year. This kind of recognition is very important for young Welsh businesses. We were getting Do Goodly Foods off the ground during lockdown, which made for an interesting experience, but I’m pleased to say we have gone from strength to strength and achieved listings in major supermarkets.

“It was brilliant to be able to attend the awards ceremony in Cardiff and celebrate with so many outstanding and inspiring Welsh businesses. Wales really does excel when it comes to great food and drink products and these awards perform a vital function in helping to recognise and promote them.”


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