Analysis of Google search data reveals that online searches for ‘Virgin Atlantic cabin crew jobs’ in the UK skyrocketed 522% on the 1st of June, the day that the airline announced that their cabin crew would be able to have visible tattoos, the first one to do so.
A new finding by travelswiththecrew.com reveals that online interest in jobs with Virgin Atlantic skyrocketed to six times the average volume in one day.
Virgin Atlantic launched a new branding campaign in May, “championing individuality” whilst this announcement of allowing visible body art comes just one month after the campaign.
In 2020, amidst the Coronavirus pandemic, the airline industry as a whole took a massive hit. Virgin Atlantic secured a £1.2bn rescue deal to attempt to secure its future, with £400m coming from Sir Richard Branson’s Virgin Group as the main shareholder. The company cut almost 5,000 jobs and is now attempting to rebuild its structure.
The data reveals that Virgin Atlantic could be pioneering changes within this industry and a positive move towards celebrating how people choose to express themselves.
Virgin Atlantic’s chief people officer, Estelle Hollingsworth, said restrictions were being relaxed “in line with our focus on inclusion and championing individuality” and that “At Virgin Atlantic, we want everyone to be themselves and know that they belong. Many people use tattoos to express their unique identities and our customer-facing and uniformed colleagues should not be excluded from doing so if they choose.”
A spokesperson for travelswiththecrew.com who conducted the study said:
“It would be accurate to say that the aviation industry has struggled due to the pandemic, however Virgin Atlantic’s move to allow visible tattoos has caused an increase in interest for job applications.
This decision has led to initial success in sparking interest of 522% above the average for jobs within this airline, as well as encouraging their staff to be themselves and celebrate this. It will be interesting to see how other airlines react in the future.”
If you need anything else, please don’t hesitate to get in touch!
Help keep news FREE for our readers
Supporting your local community newspaper/online news outlet is crucial now more than ever. If you believe in independent journalism, then consider making a valuable contribution by making a one-time or monthly donation. We operate in rural areas where providing unbiased news can be challenging. Read More About Supporting The West Wales Chronicle
