London’s ‘Most Affordable’ Steak Restaurant Opens with a Sprinkling of Salt

STEAK BAY: A SUPERMARKET STEAK RESTAURANT

A SPRINKLING OF SALT AND GLAMOUR AT LONDON’S MOST

AFFORDABLE STEAK RESTAURANT

• 
  Forget gold leaf-kissed meats … for one night only Asda opens Steak Bay – London’s most affordable steak restaurant, offering premium cuts, star treatment and fine dining – all for free!

• Opening on Thursday 9^th June, 50 lucky diners will get the chance to enjoy outstanding dishes prepared and plated with fine dining finesse, but without the price tag.

• The launch of the pop-up restaurant comes as the supermarket significantly invest in its meat, fish and poultry quality, including increasing the thickness and maturity of all core range Extra Special steak lines to 30 days with prices as low as £5.

• Diners hoping to secure their space can visit Asda.com/steakbay with winners selected at random.

Whilst London may have some of the world’s most expensive and headline-hitting steak restaurants, it now also has the cheapest with the opening of Steak Bay from Asda – offering premium cuts, celebrity guest treatment and a sprinkling of salt, without the eye-watering price tag.

Open for one night only on Thursday 9th June, Asda’s extravagant Steak Bay restaurant opens its doors in London’s Shoreditch, offering guests the chance to choose between mouth-watering 21-day matured Tomahawk and extra thick cut 30-day matured Sirloin Steaks, Ultimate British Beef Steak Burgers, slow-cooked Pork Rib Racks and more – all of which are endorsed by the prestigious Good Housekeeping Institute for the quality stamp of approval.

And forget gold leaf topped dishes, at this restaurant steaks will be rested in none other than tinfoil to lock in all the flavour (because who needs gold steak?!) then seasoned with salt at the table by expertly-trained waiting staff. 

Lucky diners will enjoy outstanding dishes prepared and plated with fine dining finesse by Asda’s executive chef, Senior Director of Innovation and Trends, Jonathan Moore and his team and served in the most stylish of surroundings where there’ll be no shocks when the bill arrives, as it’s all completely free of charge. 

Asda is opening the restaurant after investing millions into meat, fish, and poultry quality, introducing premium cuts such as 21-day matured tomahawk steaks from £25 per kg and increasing the thickness and maturity of all Extra Special core steak lines to 30 days with prices as low as £5. This summer the retailer has also launched a new Ultimate Extra Special Range, created using the highest quality meats, designed so they are large enough to cater for the whole family.

Gavin Warburton, Asda Senior Director of Meat, Fish and Poultry at Asda said, “We’re extremely proud of the changes we’ve made to our meat ranges this summer and are confident the products deliver the quality and taste our customers expect. Our new Ultimate Extra Special range introduces large, premium cuts of meat such as the showstopper Tomahawk steak which are often seen in restaurants rather than supermarket shelves but are the ideal size to cater for the whole family.

“We can’t wait to open the doors to the Steak Bay restaurant to showcase these products in all of their glory, proving that you don’t need to spend hundreds or thousands of pounds to access amazing quality dishes.” 

As well as the amazing dishes listed above, products also include, the Ultimate Extra Special Chicken Shawarma packed full of flavour, marinated in a shawarma spice blend of six spices for only £8.50, Ultimate Extra Special Yorkshire Bread Pork Chop for £3, and a foot long Ultimate Extra Special Lamb Shish Kebab with a Chilli & Garlic Sauce for £8.

Guests will have the chance to experience some salt sprinkling in style on their steak dinner, done the Asda price way, as well as sample the exclusive Steak Bay menu, open for one night only. However, those who don’t manage to snag a ticket to the swankiest steak joint in town will have the chance to create their own Bay-utiful Chef’s Table at home this summer as Asda’s Ultimate Extra Special range is on sale in stores and across the country and online now.

WHERE:
STEAK BAY X ASDA

Iron Bloom
46 Great Eastern Street
London
EC2A 3EP

ENTRY:
50 lucky diners and friends will have the chance to dine at London’s cheapest steak house. Diners hoping to secure their space can visit Asda.com/steakbay and winners will be allocated at random. See microsite for full terms and conditions.