CBD is too expensive – Cost-of-living crisis should not put well-being on the back burner

UK Cannabis Healthcare company CiiTECH celebrates 5^th birthday with 5 days of crazy promotions on Provacan CBD, starting today

· 5 promos in 5 days, to mark 5 years in CBD. Massive Provacan discounts & free product gifts.

· Customer wellbeing is a top priority. No.1 complaint is that CBD is too expensive.

· Cost-of-living crisis should not put well-being on the back burner, discounts help.

· Award-winning brand since 2017. Committed to providing only the very best CBD products.

· Widely trusted and established CBD brand with safe, long-lasting, and effective formulas.

· The birthday promo party started Wednesday 29^th June -Sunday 3^rd July 2022.

CiiTECH, the cannabis healthcare company behind UK’s Provacan CBD celebrates 5 years of operational success during a turbulent time in the CBD industry.

During this time CiiTECH has seen almost all there is to see, including investigating a stock market listing, just as already listed cannabis companies were starting to struggle. CBD is a tough industry to be in right now but that has never stopped CiiTECH CEO and Founder Clifton Flack from driving the business forward even when life seems a bit backwards.

“When we started the business in 2017 the market was approaching the peak of interest and excitement. Since then, hundreds of brands have been born to compete with us, we’ve also faced monumental regulatory pressures and flip-flopping,” says Flack. Provacan remains one of the UK’s favourite brands, independent and with a bright future ahead as regulations settle over the coming year.

After a stormy start to the year, the FSA has delivered on their promise to roll out a framework by which products can be set on a supervised pathway to novel food authorization. This makes it incredibly difficult for new companies to introduce new products. This gives established UK CBD companies like CiiTECH an advantage over foreign companies trying to legally penetrate the UK market. Having this element of control will help consumers make more size choices about where they buy CBD and who they buy it from.

Many people see CBD on the shelves or online and do not realize the struggles that CBD companies have faced to ensure the quality of their products meets the high standards that British healthcare has come to expect.

Flack continues “In parallel, the industry and our peers have had a 2-year pandemic, Brexit supply chain disruptions and now a cost-of-living crisis set to put all previous volatilities to shame”.

“Now more than ever, cannabis healthcare companies need to take our time, and focus on delivering quality products behind trusted brands that are built for the long term”.

CiiTECH investors, along with Provacan’s 100,000’s users, were looking forward to the LSE listing but it wasn’t to be. “As the CEO, I had to make an impossible decision. Amongst other things, the timing was just not right. Consumer sentiment and demands are volatile, and we found the essence of our company getting lost in bureaucracy at a time when it should have been front of mind.” 

CiiTECH’s 5-year birthday, June 29^th, 2022, is a pivotal moment for the company, which has achieved stability during one of the most turbulent times for cannabis companies. With new Crypto projects on the horizon, and new markets on the cards, now is certainly a time to celebrate.

“As a revenue-driven business, CiiTECH would not be in the position it is today without its army of loyal Provacan customers”, says Flack, “so we’re giving back to them the best way we know-how. With 5 days’ worth of promos and freebies to mark 5 years of success. Our Friday promo emails have become somewhat legendary among our customers, but we have never done anything like this before.”

Register now for access to 5 promos in 5 days to mark 5 years of CBD.

5 Years Birthday Register