Revealed: TikTok’s Highest Earners

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  • Gamer GeorgeNotFound topped the UK rankings with an estimated revenue of £20,500, whilst The Stokes Twins topped the U.S leader board alongside Kylie Jenner, both with estimated revenues of $150,000.
  • Kylie Jenner wasn’t the only celebrity to make an appearance on the ranking tables with popstars Selena Gomez, Liam Payne, Jason Derulo and Justin Bieber also ranking.

In 2022, TikTok’s no longer just a social media platform to share creative content. For the few, it can also be a highly lucrative career. Therefore, Casumo has conducted a new study to reveal the highest earning TikTok stars for 2022.

As much as you hate to admit it, most of us have likely spent hours aimlessly scrolling through TikTok since the app took the internet by storm – whether it be cat videos, comedy skits or make up tutorials. However, very few of us have managed to make a career of it.

By analysing the world’s top 100 TikToker’s and taking into consideration their followers, engagement, and number of posts, Casumo have been able to reveal the average revenue popular TikTok stars earn per sponsored post, so you can know just how successful a career in social media can be.

The 20 Richest TikTok Stars in the UK

NameUsernameFollowersLikesRevenue £
GeorgeNotFound@georgenotfound8.7M112.2M£20,500.00
tillyramsay@tillyramsay10.2M118.8M£12,300.00
CONNOR@connor5.5M207.3M£12,300.00
Joel M@joelmagician16.6M379.3M£8,200.00
menwiththepot@menwiththepot10.1M125.8M£8,200.00
Liana@lianajadee7.0M376.5M£8,200.00
woodyandkleiny@woodyandkleiny8.0M187.4M£8,200.00
Nich@nichlmao10.2M152.5M£7,380.00
Issey Moloney@isseypovs5.9M571.8M£7,380.00
🔮evie meg🌱@thistrippyhippie14.9M531.1M£6,560.00
TootyMcNooty@tootymcnooty7.4M190.9M£6,560.00
Zhong@zhong13.9M405.4M£6,150.00
Mark Tilbury – YouTuber & CEO@marktilbury7.1M82.5M£5,740.00
Tea ☕️ 🫖@f.ukuro9.3M205.7M£5,330.00
Lola@scoobiezoobie4.7M173.9M£4,920.00
Memezar@memezar6.9M405.7M£4,100.00
junna ฅ^•ﻌ•^ฅ@nintendo.grl9.3M211.5M£3,690.00
Bobby Moore@bobbymoore448.1M507.5M£3,690.00
Liam Payne@liampayne5.2M91.1M£3,690.00
kyle thomas ✌️@kylethomas32.2M1.5B£3,280.00

GeorgeNotFound’ topped the ranking table with an estimated revenue of £20,500, the TikTokker is not only one of the apps highest learners but also boasts 10.1M subscribers on YouTube. The 25-year-old rose to fame posting Minecraft gaming videos in 2019 and has since collaborated with other top creators such as Dream and BadBoy Halo.

In second place was Tilly Ramsay, with 10.2M followers and an estimated revenue of £12,300. If you’re not an avid TikTok watcher but still think you’ve heard the name somewhere – you probably have. Not only is Tilly one of the highest earners, she’s also the daughter or celebrity chef Gordon Ramsay.

Following in her fathers’ footsteps, Tilly focuses most of her content on cookery – but switched her white apron for some tap shoes last year when she competed in the 19th series of Strictly Come Dancing.

The 20 Richest TikTok Stars in the USA

NameUsernameFollowersLikesRevenue $
Stokes Twins@stokestwins31.2M816.2M$150,000.00
Kylie Jenner@kyliejenner41.2M593.0M$150,000.00
Charli D’amelio@charlidamelio142.1M11B$100,000.00
Bella Poarch@bellapoarch90.2M2.1B$100,000.00
Selena Gomez@selenagomez41.6M329.9M$100,000.00
Addison Rae@addisonre88.0M5.7B$65,000.00
Q Park@qpark32.0M370.2M$60,000.00
Zach King@zachking68.8m877.5M$55,000.00
JoJo Siwa@itsjojosiwa41.8M1.5B$55,000.00
LARRAY@larrayeeee25.9M784.9M$50,000.00
DAVID DOBRIK@daviddobrik26.0M1.3B$40,000.00
Brent Rivera@brentrivera43.9M1.4B$35,000.00
Liza Koshy@lizzza29.8M400.7M$35,000.00
Lele Pons@lelepons27.2M542.7M$35,000.00
Justin Bieber@justinbieber25.6M114.5M$35,000.00
James Charles@jamescharles36.2M989.6M$30,000.00
Hannah Stocking@hannahstocking26.1M907.5M$25,000.00
Camilo@camilo28.0M315.9M$25,000.00
Loren Gray@lorengray54.5M2.9B$20,000.00
Jason Derulo@jasonderulo52.5M1.2B$20,000.00
Lucas and Marcus@dobretwins35.7M921.4M$20,000.00

The Stokes Twins topped the leader board for the US’s highest earners – active since 2017, like GeorgeNotFound, they started their career on YouTube, with their channel currently having 14.4M subscribers, and their TikTok account having 31.2M. The twins, Alan, and Alex, specialise primarily in pranks, myth busting and challenge videos and have an estimated revenue of $150,000.

However, The Stokes Twins weren’t the only ones in the top spot – with superstar Kylie Jenner also joining them with a revenue of $150,000. Kylie doesn’t really need an introduction but is best known for being part of the Kardashian family and being the owner of make-up line Kylie Cosmetics.

Kylie Jenner wasn’t the only A-lister to make it onto the top 20 however, with other big names such as Selena Gomez, Justin Bieber and Jason Derulo also making an appearance on the ranking table.

You can find more information here


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