Keeping Customers Loyal in Economic Downturn

Ways your website can inspire consumer confidence in a challenging economic climate

“With so much in the air right now, some consumers are cagier than ever. Throw in the fact that abandoning a cart is just a click away, and it’s easy to see why businesses face challenges when it comes to building trust. The good news is that there are all sorts of different approaches you can use to win the hearts and minds of even the most ardent in-store shopper.

Modern consumers don’t want to wait around. That means your site has to move and load like a well-oiled machine. Sites like GTMetrix and tools such as heatmaps can show you what’s causing your site’s gears to grind and your customers to head elsewhere. Sites with high-security standards, certificates and trust badges that users are familiar with also stand a better chance of converting. Getting your site stamped with a little extra reassurance can go a long way with your customers.

Returns are a hot topic at the minute too. If customers have to jump through hoops just to return an item, then they’ll soon be voicing their frustrations across your social media. A simple – and maybe even free – returns process, on the other hand, can keep them on your side, especially in these trying economic times.

And you should never underestimate the power of a referral programme, either. By rewarding customers and their friends with the right kinds of incentives, you’ll not only be attracting new customers, but encouraging your all-important existing ones to keep coming back for more.”

Source: Jonathan Branney, Strategy Director at Banc and further information can be found at https://banc.digital/digital-marketing