To determine the best value celebrity tipple, TopRatedCasinos used alcohol website TotalWine to collect data on pricing and customer reviews and determine which celebrity alcohol brand is the best value for your money.
The full data spreadsheet can be found HERE.
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The 10 best-value celebrity alcohol brands
Rank | Drink | Celebrity | Average price | Average customer rating (/5)* | Final value score (/10)* |
#1 | 19 Crimes Cali Blend | Snoop Dogg | $10.48 | 4.4 | 8.9 |
#2 | Chateau Miraval | Brad Pitt | $14.97 | 4.0 | 8.0 |
#3 | Ciroc Vodka | Diddy | $25.32 | 4.5 | 7.3 |
#4 | Skinnygirl | Bethenny Frankel | $11.99 | 3.7 | 7.0 |
#5 | Teremana Tequila | Dwayne “The Rock” Johnson | $31.32 | 4.4 | 6.4 |
#6 | Aviation American Gin | Ryan Reynolds | $23.99 | 3.9 | 6.1 |
=#7 | Casamigos Tequila | George Clooney | $48.87 | 4.5 | 5.9 |
=#7 | Hampton Water | Jon Bon Jovi | $19.99 | 3.6 | 5.9 |
#9 | Effen Vodka | 50 Cent | $24.74 | 3.9 | 5.7 |
=#10 | Invivo X | Sarah Jessica Parker | $18.49 | 3.5 | 5.5 |
=#10 | Maison No. 9 | Post Malone | $21.99 | 3.7 | 5.5 |
TopRatedCasinos can reveal that 19 Crimes Cali Blend, a partnership between wine brand 19 Crimes and West Coast rap legend Snoop Dogg, is the celebrity alcohol drink which is the best value for your money. A 750ml bottle of the Red or Rosé wine sells for an average price of $10.48, and the drink has an average customer rating of 4.4 out of 5. This leaves the Cali Blend at the top of the table, with a final value score of 8.9 out of 10.
In second place is Chateau Miraval, owned by Brad Pitt. Pitt and ex-wife Angelina Jolie acquired ownership of the wine brand in 2008, and though Jolie sold her share of the company in 2021, the drink is still one of the best-value celebrity alcohols, with a final value score of 8.0 out of 10.
In third place is Ciroc Vodka, long-associated with Diddy. The rapper and record mogul was made brand ambassador for the drink in 2007, and has become synonymous with it ever since. Ciroc has a final value score of 7.3 out of 10.
The 5 worst-value celebrity alcohol brands
Rank | Drink | Celebrity | Average price | Average customer rating (/5)* | Final value score (/10)* |
#1 | 818 Tequila | Kendall Jenner | $51.66 | 3.1 | 1.6 |
#2 | Santo Mezquila | Adam Levine & Sammy Hagar | $51.99 | 3.3 | 1.8 |
#3 | Virginia Black American Whiskey | Drake | $34.99 | 3.2 | 2.3 |
=#4 | King St. Vodka | Kate Hudson | $26.49 | 3.1 | 2.5 |
=#4 | SelvaRey Rum | Bruno Mars | $61.24 | 3.6 | 2.5 |
TopRatedCasinos can reveal that the celebrity alcohol brand which provides the worst value for your money is 818 Tequila. The brand was founded by Kendall Jenner in 2021, and is one of the most expensive on the list. A bottle of the drink costs an average price of $51.66, and has an average customer rating of 3.1 out of 5. This puts it in last place on the table, with a final value score of 1.6 out of 10.
The second-worst-value celebrity alcohol drink on the list is Santo Mezquila, launched by Maroon 5’s Adam Levine and Sammy Hagar (of Van Halen fame) in 2017. The tequila-mezcal mix finishes with a final score of 1.8 out of 10.
Drake‘s partnership with Virginia Black American Whiskey takes up the third-worst spot on the table, with a final value score of 2.3 out of 10.
TopRatedCasinos then used online search tool Ahrefs Keyword Explorer to analyse online search levels and determine which of these drinks is most in-demand.
The 5 most in-demand celebrity alcohol brands
Rank | Brand | Celebrity | Global searches |
#1 | 818 Tequila | Kendall Jenner | 155,000 |
#2 | Teremana Tequila | Dwayne “The Rock” Johnson | 151,000 |
#3 | Casamigos Tequila | George Clooney | 135,000 |
#4 | Ciroc Vodka | Diddy | 125,000 |
#5 | Skinnygirl | Bethenny Frankel | 70,000 |
TopRatedCasinos can reveal that while Kendall Jenner’s 818 Tequila is the worst value for your money, it is also the most searched-for celebrity alcohol brand in the past year, with 155,000 searches to its name.
Dwayne “The Rock” Johnson’s Teremana Tequila follows in second, with 151,000 searches. The top three is completed by yet another tequila brand, George Clooney’s Casamigos Tequila, with 135,000 searches.
Teremena and Diddy’sCiroc Vodka are present in both the top 5 best-value celebrity alcohol list and the top 5 most searched-for celebrity alcohol list. These successful partnerships are unlikely to end any time soon.
The full data spreadsheet can be found HERE.
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