Research: Who tops Lionesses Instagram rich list?

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Leah Williamson

Lionesses have captured the imagination of the entire country.

Although they went to extra time, Chloe Kelly scored to make England the champions of Europe.

Inspired by this, researchers from MaxFreeBets decided to establish which of the football stars is taking home the most income for advertised features on their pages. 

Data:

RankNameInstagram HandleFollowersAverage earning per sponsored post
1Leah Williamsonleahwilliamsonn494K£1605.95
2Lucy Bronzelucybronze374K£1359.27
3Fran Kirbyfrankirby330K£1246.68
4Alex Greenwoodalexgreenwood3331K£1230.31
5Rachel Dalyracheldaly3255K£941.67
6Ella Tooneellatoone268K£857.73
7Beth Meadbethmead_239K£769.71
8Alessia Russoalessiarusso99240K£733.89
9Bethany Englandbethanyengland4155K£727.51
10Millie Brightmbrighty04210K£717.51
11Chloe Kellychloekelly278K£643.81
12Georgia Stanwaystanwaygeorgia192K£630.51
13Jill Scottjillscottjs8160K£579.33
14Mary Earps1maryearps182K£529.18
15Ellen Whiteellsbells89106K£495.40
16Hannah Hampton_hannahhampton110K£439.10
17Nikita Parrisnikitaparris17128K£479.02
18Ellie Roebuckellieroebuck_110K£430.91
19Keira Walshkeirawalsh128K£428.87
20Lauren Hemplauren_hemp136K£420.68
21Demi Stokesdemistokes71.6K£367.45
22Lotte Wubben-Moylottewubbenmoy48.4K£294.78
23Jess Carter_jesslcarter35.6K£221.09

Note: These are predicted earnings each player would be able to earn for a sponsored post on Instagram, based on their current following and engagement rate.

Unsurprisingly, Leah Williamson who plays for Arsenal and captains the English team has over 494K followers on Instagram and tops the list with an estimated £1605.95 for a sponsored post.

Second place goes to Lucy Bronze. She is due to join Barcelona from the 2022/23 season and has over 374K followers. It’s estimated that she can earn £1359.27 per sponsored post on Instagram.

Francesca “Fran” Kirby who ranked 7th in the Top 10 of The Guardian’s The 100 Best Female Footballers In The World has 330K followers, and can earn up to £1246.68 per sponsored Instagram post.

In fourth place is a set-piece specialist from Liverpool – Alex Greenwood. With 331K followers, she can charge £1230.31 per post.

Rachel Daly from Harrogate is in fifth place with 255K followers and £941.67 average earnings per sponsored post. If you use these insights, we would appreciate a link to https://www.maxfreebets.co.uk/  who conducted the research


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