Carmarthenshire based company supplies kit to Wales Commonwealth Team

A Llanelli based business, that has received financial support from Carmarthenshire County Council, has won the contract to supply the Wales Commonwealth Team’s training leggings.

Onesta has only been trading since June 2020 but is already kitting out the likes of Rosie Eccles, Anwen Butten and Alys Thomas as they represented Wales at the 2022 Commonwealth Games in Birmingham.

The leggings were designed by University of South Wales students Beth Jones and Olivia Soady, who won a design competition set by Commonwealth Games Wales in partnership with the University. Beth and Olivia worked in partnership with Onesta to produce 360 pairs of leggings using sustainable, recycled materials.

Since it commenced trading, over two years ago, Carmarthenshire County Council has supported Onesta, not only during the COVID-19 pandemic but also to realise the company’s long-term ambitions. In June 2021, Onesta was awarded an Economic Resilience Fund grant of £2,500 by Carmarthenshire County Council as support to cover the business bills during the COVID-19 restrictions of May and June 2021. They were also awarded a £2000 Non-Domestic Rates Grant during the COVID-19 support schemes in February 2022.

In April 2022, Onesta was awarded a Business Growth & Recovery Grant of £10,000 to assist with the purchase of manufacturing equipment and workshop and office furniture. The grant money will fund a cutting table, overlockers, cutting machine, industrial iron, industrial sewing machine and lockstitch, which would assist in the manufacturing of the clothing for the Wales Commonwealth Team for the 2022 Games.

The company’s founder, Gabriella Diana, was nominated by the Council for the Wales Start Up Awards in 2021 in which she went on to win the Rising Star category.

Since then, Onesta has also won the Marie Claire Sustainability Award for Best Sustainable Small Brand 2021, UnLtd Social Entrepreneur Award, and was a finalist in the Cardiff Life Awards 2021 and the GBEA Awards 2021.  

Onesta was highly commended in the Heroes of Net Zero competition at a special awards ceremony, hosted by Intuit, at the COP26 international climate change summit in Glasgow. More than 160 businesses entered the competition, making a commitment at the UK Business Climate Hub to achieve net zero by 2050, in line with the government’s own climate commitment. They were highly commended in the micro business category for demonstrating a range of measures taken on their journey to net zero, including sourcing eco-friendly materials locally, removing toxic chemicals used in manufacturing and re-purposing fabric scraps to make sustainable products for Surfers Against Sewage.

Gabriella Diana, Founder and Owner of Onesta said “I was over the moon when we found out that the Wales Commonwealth Team had chosen us to supply their leggings. The past few months have been very busy as we have been measuring the athletes and creating the garments. I’m so pleased to see them being worn on the international stage next week.

“I’m very grateful to Carmarthenshire County Council for the financial support we have received to, not only survive the COVID-19 restrictions but also to build the business and strive.”

Since launching the Business Growth & Start-Up Grant scheme in early 2022, Carmarthenshire County Council has approved 61 business grants to Carmarthenshire businesses. Of which 44 approvals were Business Growth & Recovery Grants, totalling £299,225.17 and 17 approvals were Business Start Up Grants, totalling £117,924.31.

Cllr Gareth John, Cabinet Member for Regeneration, Leisure Culture and Tourism said “As a local authority, we are delighted to have been able to invest in Gabriella and her company to enable her to grow the business. We are also very proud to have provided financial support to Onesta, and other companies based in Carmarthenshire, to weather the difficult COVID-19 restrictions of the past two and a half years.

“We have all enjoyed watching Wales’ athletes compete at the recent Commonwealth Games and the fact that they are wearing a kit that is made in Carmarthenshire has been a source of much pride for Carmarthenshire County Council.”