New study tests how accurately football fans can remember their teams’ badges from memory

• Tottenham Hotspur is the most memorable club of the six Premier League teams with a total average score of 15.9/25.
• Only three participants achieved a perfect score of 25/25 on at least one drawing with an average score of 13.26/25 across the board.
• Manchester United is the least memorable club with a total average score of 10.6/25.

To view the findings in more detail and see what everyone’s take on your favourite team is please visit:

https://www.betsperts.com/football-badges/

To celebrate the start of the Premier League season, Betsperts  has conducted a new study to put real football fans to the test by asking them to draw their teams’ badges from memory alone.

Participants were asked to draw the badges of the ‘Big Six’ teams: Manchester United, Manchester City, Tottenham Hotspur, Liverpool, Chelsea, and Arsenal. The study ranked the six teams against five criteria: primary colour, secondary colour, wording, detail, and shape for a total score of 25.

Overall, participants scored highly when drawing the correct colour from memory but as expected, most fell short when recalling the finer details. This is shown with 11% of drawings scoring highly on elements such as motifs, symbols, and wording.

Although football enthusiasts will be used to seeing these crests on a weekly, if not daily basis, the experiment discovered a blind spot when it came to recognising key details. Just three participants achieved a perfect score of 25/25 on at least one drawing with an average score of 13.26/25 across the board.

Expectedly, no participants scored 25/25 on all six drawings.

Which Premier League team has the most distinguishable badge?

The study revealed that Tottenham Hotspur is ingrained in fans’ memory the most with an impressive total average score of 15.81/25.

Two out of 100 participants perfected the Tottenham Hotspur badge and scored full points with an admirable 25/25. Clearly these two are Spurs superfans.

Overall statistics for Tottenham from the experiment include 87% of participants including a football, an astonishing 91% including the bird and 14% failing to include the main colour of the logo – blue.

Manchester City is in close second place as the most recognisable with a total average score of 15.6/25. Three out of 100 of the subjects scored an admirable total full score of 25/25.

90% of football fans remembered to include the main colour of sky blue for the Manchester City badge. As well as this, 52% of participants included the ship and 32% remembered the red rose. However, 83% failed to include the date mark of 1894 on the logo.

Chelsea follows in third place with a total average score of 14.9/25 and not one fan achieved a perfect score with this badge.  

Like Manchester City, 90% of participants were able to recall Chelsea’s blue primary colour.  As well as this, 61% of subjects were able to remember the club’s mascot – the lion which is not an easy task in itself!

However, the one detail which pulled up fans short was the red footballs with 72% failing to draw these.

Which Premier League team’s fans have the worst memory?

It is not looking good for Manchester United and Arsenal fans as both these teams scored the lowest in the experiment.

Manchester United officially has the least recognisable logo with fans total score failing to meet the halfway mark with 10.64/25. This was perhaps unsurprising as the logo is made up of various different elements.

No one scored a perfect 25/25 with this badge with the closest scores being 21/25.

86% of participants attempted the team’s mascot – the red devil and 58% successfully remembered to include the shield. However, 76% of subjects failed to include the yellow ship which sits underneath the ‘Manchester’ text of the logo.

In a close second for the most unrecognisable logo is Arsenal with participants scoring 10.95/25. Like its rival Manchester United, no one scored a perfect score when drawing this badge and the closest was 24.5/25.

94% of fans remembered to include the main element of the badge – the cannon and 86% of participants included the correct shape. However, 89% of subjects failed to recall all three colours of the logo.

Liverpool takes the spot for third place with a total average score of 11.55/25. The highest score overall was 24/25. Clearly, participants struggled with this design as only 3% scored top marks for detail. 83% of football enthusiasts failed to include the club’s motto of ‘You’ll Never Walk Alone’.

Nonetheless, 33% of participants remembered to include the green ribbon which sits at the bottom of the badge and 80% drew the club’s mascot which is a liver bird.

Austin Harper, the co-founder of Betsperts, said: “We were pleasantly surprised that so many participants could remember key details of their football team’s club.

Clearly, the simpler logos with fewer elements to them such as Tottenham Hotspur were easier to recall and draw from memory which would explain why Manchester United fans had no chance! This experiment separates the true fans from the bystanders”