Rose & Rex Partners with Haba Family Group

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The children’s e-tailer Rose & Rex – have made the strategic decision to partner with Haba Family Group in a move to transition away from the retail piece of the toy business (this means they will no longer carry toys from other brands!).

Focusing now solely on the development of playful parenting resources, they have expanded current digital product offerings and classes that encourage mindful parenting, holistic development and joyful play. Some examples of this are the best-selling Positive Language strategies/classes, Baby Play Basics, The Guide To Family Zen and our new Back To School Guide. Rose & Rex was founded on the mission to support child development through play. Through their new offerings we will further this goal by helping parents to meet the social & emotional needs of their children by embracing playful parenting.


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