Who are the most influential Cobra Kai stars on social media?

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  • Peyton List is the most influential star from the latest season of Cobra Kai, earning up to £56,582 per individual sponsored social media post. 
  • Tanner Buchanan is the second highest-earning on social media, earning up to £11,161 per sponsored post, one-fifth of Peyton List’s earning potential. 
  • William Zabka, who plays main character Johnny Lawrence, is the sixth most influential and can earn £6,241 per post, while Ralph Macchio is seventh, earning £5,751.

New study reveals that Peyton List is the most influential cast member from Cobra Kai season five, earning up to £56,582 per sponsored social media post.   

Research conducted by gaming experts NewCasinos examined the social media profiles of every cast member from the new fifth season of Cobra Kai, as well as influencer marketing calculators to establish how influential the Netflix stars are on social media and how much they can earn per sponsored Instagram post. 

The research revealed that Peyton List is the most influential Cobra Kai cast member, earning up to £56,582 per sponsored Instagram post. Joining the cast in season two, Peyton, who plays Tory Nichols on the show, has the highest number of Instagram followers of the cast, a whopping 20 million, and an engagement rate of 2%, placing her firmly in the top spot. 

Catapulted into fame through her role on the Disney show Jessie, Peyton has partnered with brands such as Fendi and YSL Beauty in the last couple of years and created her own beauty line Pley Beauty, which have all contributed to her increase in influence and popularity online. 

Tanner Buchanan is revealed as the second most influential star on the show, who plays the character Robby Keene. The He’s All That actor has the second-highest Instagram following of the cast with 3.9 million, in addition to the highest Instagram engagement rate, 23%. Tanner can expect to earn a potential of £11,161 per sponsored post, equating to just one-fifth the amount that Peyton List can earn. 

Xolo Maridueña can earn up to £8,588 per sponsored post, making him the third most influential star of the Netflix series. Xolo, who plays Miguel Diaz on the show, has 3 million Instagram followers, the third highest of the cast, and an engagement rate of 11%, making his Instagram account ideal for sponsorship deals. 

William Zabka, who plays the main character Johnny Lawrence, also ranks as one of the most influential stars of the show, placing sixth overall. William can expect to earn up to £6,241 per sponsored Instagram post due to his 2.2 million followers; which is approximately £50,000 less than what his co-star Peyton List can receive, who ranks first. 

Star of The Karate Kid, Ralph Macchio is the seventh highest-earning Cobra Kai star on social media. Ralph, who plays Daniel LaRusso, has 2 million followers on Instagram and an engagement rate of 3%, allowing him to earn up to £5,751 per sponsored post. 

A spokesperson for NewCasinos commented on the findings: “Cobra Kai has become one of Netflix’s most popular series in the last few years, with a loyal following of The Karate Kid fans and a new wave of contemporary audiences that have been watching the series since its beginning in 2018. 

As people tune in to watch the new season on September 9th, we can expect these earnings to increase along with the cast’s social media following, opening more doors and opportunities for the actors to expand their influence across social media.” 

This research was conducted by NewCasinos.com who specialise in helping people find and compare new casinos. They aim to review new casinos before all the competitors and place safety above all else. 

Top 10 Most Influential Cobra Kai Cast Members 
Name Instagram handle Instagram follower count Instagram engagement rate How much they can earn per sponsored post 
Peyton List peytonlist 20,000,000 2% £56,582 
Tanner Buchanan tannerbuchananofficial 3,900,000 23% £11,161 
Xolo Maridueña xolo_mariduena 3,000,000 11% £8,588 
Mary Mouser missmarymmouser 2,900,000 16% £8,174 
Jacob Bertrand thejacobbertrand 2,700,000 10% £7,635 
William Zabka william_zabka 2,200,000 6% £6,241 
Ralph Macchio ralph_macchio 2,000,000 3% £5,751 
Gianni DeCenzo gianni_decenzo 980,000 5% £4,133 
Hannah Kepple hannahkepple 881,000 9% £3,712 
Martin Kove martinkove 1,000,000 2% £2,815 

Credit to www.newcasinos.com who conducted this study.


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