Study Reveals Hot Chocolate Beats Pumpkin Spice Latte as TikTok’s Favourite Autumn Drink

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On TikTok, food always has the ability to go viral. Dishes that are posted are tailored to everyone’s individual tastes and preferences. Trending recipes can depend on the season, and Autumn is no exception to a fresh set of warm and comforting meals on the social media app. 

With this in mind, Honchō has found the top trending food hashtags for Autumn on TikTok

Most Popular Food Hashtags on TikTok

TopicHashtagViewcount
Hot Chocolate#hotchocolate1,600,000,000
Smores#smores1,400,000,000
Cinnamon#cinnamon931,600,000
Pumpkin Spice Latte#pumpkinspicelatte109,000,000
Soup#souprecipe82,600,000
Pie#pierecipe17,800,000
Mulled Wine#mulledwine17,000,000
Toffee Apples#toffeeapple8,800,000

Comfort in a cup, hot chocolate takes the top spot on the list with 1.6 billion views under its hashtags. Mugs of hot chocolate are posted every day during autumn as the weather gets colder with the hashtag full of videos sharing decadent recipes or clips testing new products. What a treat! 

In second place, ‘#smores’ has 1.4 million views. The campfire treat consists of a toasted marshmallow and a layer of chocolate sandwiched between two biscuits. On TikTok, there are many renditions of smores – they’re posted in the form of dips, sandwiches, milkshakes, etc. It’s no wonder that the toasted snack is such a sensation on the app. 

What’s Autumn without some cinnamon? The aromatic spice is a staple in recipes due to its warm and sweet taste. TikTok users do not shy away from using it in their recipes, resulting in 931.6 million views for its hashtag

Other hashtags include the infamous ‘#pumpkinspicelatte’, ‘#souprecipe’ and ‘#pierecipe’. 

I hope you enjoyed the story! If you do decide to write, please credit the original data source: https://honchosearch.com/


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