Beautiful Beagle performs a heart-warming narrative in new TV ad

Life insurance specialist, Beagle Street is taking to TV screens with an emotional, tear-jerking advert, designed to trigger customers’ hearts and minds whilst telling the story of a family during their hour of need.

Within the advert, the family’s pet Beagle plays a critical role in representing a loyal, trusted member of the close family unit. The advert is a perfect representation of the loyal companions our furry friends can be, especially through difficult times surrounding critical illness.

Beagle Street worked alongside Vega and Space City to frame the new advertisement, which sees an emotionally charged 60-second advert conveying a deep understanding of Beagle Street’s customer and their family during their hour of need. The brand spotlights its fixed premiums, loved ones email service, death records search, its bereavement-trained claims team, as well as explaining in plain English what customer policies cover.

Beth Tait, Marketing Director at Beagle Street, commented on the insight behind the advert:

“Barriers of cost and speed are well understood within the life insurance industry, and Beagle Street has historically successfully delivered against these within its brand creative. However, we also now understand that trust in the outcome of a claim, along with fear around the complexity of the process, are additional barriers for consumers and so we wanted to directly address this within our new ad.

“Our industry sometimes forgets that plain English speak, alongside explanations of well-understood industry terms, are essential for communicating successfully with customers.”

The TV campaign has been planned by Medialab and will launch at 9am on Monday 5 September, featuring alongside programmes such as Jeremy Vine and Steph’s Packed Lunch.

To view the TV advertisement click here.