Searches for dragon-themed jewellery have increased by +50% after the launch of House of the Dragon

After the launch of Game of Thrones’ prequel, House of the Dragon, searches for ‘dragon themed jewellery’ has increased by +50% in the past month¹. With the show receiving overall positive reviews from critics, people have picked up on the variation of jewellery featured in the show.

House of the Dragon features an array of different jewellery, from herringbone necklaces (up +50% in the past month) to gemstone rings and earrings, as well as chain necklaces. Ahead of the show’s future episodes, there’s been an increase in searches for the variation of the jewellery showcased.

Jeweller, DiamondsByMe, has looked at the different kinds of jewellery the show features and researched the increased interest in search terms around the show’s necklaces and rings over the past 12 months.

• Dragon-themed jewellery +50%
• Herringbone necklace gold 14k +1,500%
• Men’s gemstone rings +23%
• Women’s dragon bracelet +21%
• Dragon-themed gift +29%
• Game of Thrones jewellery designer +75%
• Game of Thrones jewellery for sale +200%
• Dragon jewellery holder +50%

With the huge success of the show so far, it comes as no surprise the demand for dragon-themed jewellery is increasing. Regardless of what you’re after, a herringbone necklace or a dragon bracelet, the current rising trends indicate there will be a great variation to choose from if the demand continues. #dragonjewellery and #dragonbracelet are also popular on Instagram, with over 4.6K and 6.5K posts.

A spokesperson from DiamondsByMe comments, “We’re intrigued by the sharp increase of interest around the show and will follow the search trends closely as the show continues. There is a great array of jewellery featured that look to be inspired by different parts of the world, elevating the costumes and the show.”