- Residents from Reading are the most interested in savings and investing with 5,118 monthly searches for terms related to savings and investment per 100K residents.
- Bristol residents rank second, with 4,887 monthly searches for terms related to savings and investments per 100K whilst Manchester ranks third.
- Residents in Newcastle upon Tyne, Southampton and Luton are the cities that are searching the least for savings and investments.
New research has revealed the cities in the UK where people are most interested in saving money and investing amid the cost-of-living crisis with residents in Reading taking the top spot.
The research by Investing Reviews analysed keyword data through Google Ads to discover the average monthly search volume for keywords related to savings and investments across the most populated places in the UK.
The city most interested in saving and investing is Reading. There are 5,118 searches per month for savings and investment related terms per 100,000 residents in Reading. The most popular term is ‘premium bonds’ with an average of 1,300 average monthly searches per month within Reading. This is followed by ‘cryptocurrency’ with 720 average monthly searches and ‘credit card’ with 480 average monthly searches.
Bristol is the city that is second most interested saving and investments. There are an average of 4,887 searches related to saving and investing per 100K residents. This comes as a result of 465,866 residents in Bristol and a total search monthly combined search volume of 22,770 across all the terms. The most searched term related to investing and savings was ‘loan’ with 2,400 average monthly searches being made in Bristol.
Manchester residents are the third most interested in savings and investments. Each month, there are an average of 4,327 searches per 100K residents for searches related to saving money. Similar to Bristol, Mancunians are searching for the term ‘loan’ the most out of any search term.
In fourth is Bournemouth with 4,234 searches per 100K residents each month. This is due to a population of 187,503 and a total average of 7,940 searches for money saving and investment terms. The most popular terms being Googled by Bournemouth residents are ‘loan’, ‘premium bonds’ and ‘cryptocurrency’.
Liverpool rounds out the top five with an average of 4,161 monthly searches for money saving terms per 100K residents. There are a total of 19,380 searches made each month by Liverpudlians for money saving terms out of a population of 465,000.
| The cities that are Googling money-saving terms the most | ||
| City | Rank | Number of monthly searches per 100K residents for savings and investment related terms |
| Reading | 1 | 5,118 |
| Bristol | 2 | 4,887 |
| Manchester | 3 | 4,327 |
| Liverpool | 4 | 4,234 |
| Leicester | 5 | 4,161 |
| Birmingham | 6 | 4,026 |
| Glasgow | 7 | 3,959 |
| Nottingham | 8 | 3,865 |
| Edinburgh | 9 | 3,732 |
| Northampton | 10 | 3,637 |
Commenting on the study, a spokesperson for Investing Reviews said: “It is vital, now more than ever, to be saving money where possible during this cost-of-living crisis. This data offers a fascinating insight into the locations that have the keenest savers and investors and it will be interesting to see if these numbers change over the coming months when prices continue to rise.”
The study was conducted by Investing Reviews, an independent comparison review site that was set up to help people make smarter decisions about investing.
Source: www.investingreviews.co.uk
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