- thortful.com reveals the most loved words in the UK
- ‘Cuddle’ is the most loved word, with nearly 4 out of 5 Brits favouring it
- Other popular words include picturesque, aurora, and serendipity
Words play a vital role in our everyday lives – whether it’s conveying an idea, expressing an emotion or stating a desire. Without them, it would be incredibly difficult to communicate with others.
There are thousands of words that make up our vocabulary; some of which we use almost every single day without realising, while others are slightly more obscure, only being spoken or written down once in a while or on special occasions.
With this in mind, a new survey of 1,500 Brits, conducted by thortful.com, looked to reveal the words that Brits appreciate the most.
Looking at the findings, “cuddle” is the UK’s most loved word, with 77% of Brits agreeing that they love this word, it’s not hard to see why. It seems us Brits are more sentimental than we like to admit.
This favoured word was closely followed by “picturesque” in second place (76.9%) and “aurora” in third (74.9%) – two other pleasant-sounding and positive-meaning words.
But not all the words that made it onto the most-loved list were quite so obvious. Perhaps the more surprising choices included “kerfuffle” (70.7%), “nook” (62.5%), “oblivion” (62%) and “effervescence” (61.9%).
The top 15 words were revealed as:
| Word | % of Brits that love the word |
| Cuddle – Hold close in one’s arms as a way of showing love or affection. | 77.1% |
| Picturesque – Visually attractive especially in a quaint or pretty style. | 76.9% |
| Aurora – The dawn in the early morning. | 74.9% |
| Serendipity – The chance occurrence of events in a beneficial way. | 72.1% |
| Kerfuffle – A commotion of fuss, especially one caused by conflicting views. | 70.7% |
| Idyllic – Extremely happy, peaceful, or picturesque. | 69.1% |
| Lullaby – A soothing melody to get your child to sleep. | 67.1% |
| Iridescent – Producing a display of rainbowlike colours. | 66.9% |
| Epiphany – A moment of sudden revelation. | 66.1% |
| Luminescence – Light produced by chemical electrical or physiological means. | 65.4% |
| Jovial – Cheerful and friendly. | 63.7% |
| Nook – A corner or recess, especially one offering seclusion or security. | 62.5% |
| Oblivion – The state of being unaware of what is happening around you. | 62.0% |
| Effervescence – Bubbles in a liquid. | 61.9% |
| Incandescence – Light produced by high temperatures. | 59.3% |
A spokesperson at thortful comments on the study, “With so many unique and beautiful words out there in the world, we were intrigued to see which ones’ the UK love the most, from totally obscure words to ones with utterly lovely meanings. Whether you wish to broaden your vocabulary, or are simply looking for better ways to express your love, or feelings, these are Britain’s most loved words!”
To read more about the study, please visit the thortful blog here: https://www.thortful.com/blog/the-most-loved-words-in-the-uk-revealed/
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